We analyse how sharing rules affect Nash equilibria in Bertrand games, where the sharing of profits at ties is a decisive assumption. Necessary conditions for either positive or zero equilibrium profits are derived. Zero profit equilibria are shown to exist under weak conditions if the sharing rule is ‘sign-preserving’. For Bertrand markets we define the class of ‘expectation sharing rules’, where profits at ties are derived from some distribution of quantities. In this class the winner-takes-all sharing rule is the only one that is always sign-preserving, while for each pair of demand and cost functions there may be many others.