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Using social media to report financial results

Authors
Journal
Business Horizons
0007-6813
Publisher
Elsevier
Volume
57
Issue
2
Identifiers
DOI: 10.1016/j.bushor.2013.10.009
Keywords
  • Social Media
  • New Media
  • Financial Reporting
  • Regulation Fd
  • Investor Relations
  • Financial Disclosure
Disciplines
  • Communication
  • Design
  • Law

Abstract

Abstract The growing influence of social media on financial performance reporting creates opportunities and challenges for both executives and corporate communications teams. This Accounting Matters feature provides background on current business reporting practices (including new SEC regulations) and insights from recent research on communication of financial results. The conclusion discusses future trends and provides recommendations for executives to consider when designing, implementing, and evaluating media and investor relations communication initiatives.

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