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A cyclical model of social change (keynote)

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Disciplines
  • Communication
  • Literature
  • Social Sciences

Abstract

The Cultural Psychology of Social Change The Cultural Psychology of Social Change Brady Wagoner Aalborg University Aims and Premises • Integration of perspectives from Cultural Psychology and Sociology • Not all social change develops around ideas / representations (e.g. can happen through coercion), but ideas do matter. • The focus of present model is social change through the transformation of ideas and their implementation in practice. Harré’s (1998) Distinction Harré’s (1998) Distinction Communication Processes Public Engagement Processes Implementation Processes Deliberative Processes Cultural Battle over Psychoanalysis Practices of exclusion toward mentally ill Ideals Practices Communication Processes Public Engagement Processes Implementation Processes Deliberative Processes Cultural Battle over Psychoanalysis Practices of exclusion toward mentally ill Reflection on practice Mediating role of Professionals Practices Ideals • Intellectual, rhetorical and discursive struggles over ideas. • Outcome: some ideas becomes ascendant. • Mass media, other communication channels (e.g. art), power dynamics and message framing play key roles in this domain. • Interventions: – Effective framing of idea – Use the available communication channels to get your idea heard Deliberative Public Engagement Communication Implementation • Professionals are mobilized to create practices that align with the ascendant ideas. • Key factors: Structure of professional field. • If idea is successfully encoded into professional norms and practices, then the social change gains momentum and strength. • Interventions: restructuring of rewards and punishments in the professional field Deliberative Public Engagement Communication Implementation • Here idea(l)s come into contact with the pre-existing practices of affected

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