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European cities marketing

Institute for Tourism; [email protected]
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  • Communication


361-500 Tourism 2009 04e.indd 488 TOURISM INTERNET SITE REVIEWVol. 57 No 3/ 2009 internet site review European cities marketing In this issue of journal Tourism a web site published by European Cities Marketing (ECM) association will be briefl y presen- ted. Th is new version of ECM's web site was launched during the General Assembly held in June 2008 in Belgrade, Serbia. European Cities Marketing is the leading European association of City Tourist Of- fi ces and Convention Bureaus dedicated to the promoting and building partnerships between European cities which are focused on the MICE (Meetings, Incentives, Con- ventions and Exhibitions) tourism market segment. Currently the membership of this organization consists out of 134 major European cities from 32 countries which makes this organization very reputable in the MICE industry. Th e ECM's headquar- ter is located in Dijon, France. ECM's main goal is to promote Europe on the international tourism market as the unifi ed MICE destination and to off er a platform for European cities to share exper- tise and work together in order to promote the idea that European cities are not only competitors on the tourism market but that they can also be collaborators that pursue common interests. Th ere is a variety of benefi ts available to ECM members. ECM serves as an open forum for discussion, learning and sharing experiences, it provides contacts and net- working opportunities among fellow pro- fessionals, it off ers reduced registration fees for all network meetings and conferences, access to ECM's intranet, access to ECM's electronic library, subscription to newsletter on the latest trends in European city tour- ism and meetings industry etc. ECM's web site off ers variety of informa- tion concerning diff erent areas of inter- est that could be relevant for the MICE professionals. Th ese areas of interest are divided in the diff erent sections o

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