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Decoupling implicit measures of pleasant and unpleasant social attitudes

Authors
Journal
Journal of Behavior Therapy and Experimental Psychiatry
0005-7916
Publisher
Elsevier
Volume
41
Issue
1
Identifiers
DOI: 10.1016/j.jbtep.2009.08.007
Keywords
  • Social
  • Attitudes
  • Ambivalence
  • Iat
  • Implicit
Disciplines
  • Biology
  • Medicine

Abstract

Abstract Social attitudes are integral to understanding a wide range of pathological states. The present study adapted the Implicit Association Test, a widely used implicit measure of attitudes, for understanding social attitudes and behavior. In a first study, data from a traditional “Bipolar” IAT and our modified “Unipolar” pleasant and unpleasant IATs were compared in their associations with explicit measures of social attitudes and behavior. In a second study, we examined the relationship between implicit measures of social attitudes and social behavior during a laboratory procedure. Collectively, the present data support the uncoupling of pleasant and unpleasant valences when using implicit measures to understand social attitudes.

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