Guedes, Alexandre Niklas, Britta Back, Robin M Rebelo, João
Published in
Tourism and Hospitality Research
This study investigates the impact of an exogenous and unexpected shock (COVID-19) on the wine tourism business from the winery’s perspective. A sample of 146 Portuguese wineries was surveyed. The econometric results show that the share of wine tourism sales, the amount of dependence on exports and the assertiveness of brand recognition have a stru...
Stadler, Sara
Enoturizem je presek kmetijstva, turizma, gastronomije, naravne dediščine, kulture in znanosti. Je pomemben člen v vinski tržni verigi. Vinska klet lahko z dejavnostmi enoturizma močno doprinese k svoji prepoznavnosti in grajenju blagovne znamke. Na tak način lažje gradijo osebni odnos z obiskovalci. Raznolikost in avtentičnost ponudbe privabi večj...
Mirea, Cosmin-Nicolae Nistoreanu, Puiu Sârbu, Alexandra-Maria Ionescu, Andra-Maria
Published in
Proceedings of the International Conference on Business Excellence
Wine is not just a drink that people consume on the occasion of holidays or important events in their lives, but it is truly a resource that generates income and, certainly, tourists. To the extent that there is a specific material basis for tourism, tourist attractions and wine-growing resources, wine roads can be created. So far, it has not been ...
Bendixen Söderqvist, Ellen Andersson, Linda Lasu, Liv
In this study beer breweries and vineyards have been studied. The purpose of the study is to illuminate how beer breweries and vineyards on Gotland market themselves on social media and how they address the Swedish law “Alkohollag (2010:1622): 7 kap. Marknadsföring av alkoholdrycker och alkoholdrycksliknande preparat”. In this study a content analy...
Králiková, Andrea Kubát, Patrik Ryglová, Kateřina
Published in
European Countryside
Due to the COVID-19 pandemic, tourists’ loyalty is more pronounced than ever. It is therefore inevitable to know what factors can contribute to the higher levels of loyalty among potential visitors. Since none of the previously researched factors are reflecting visitors’ feelings and emotions, and because wine tourism can build long-lasting emotion...
Gerbal-Medalle, France Hannin, Hervé
Este capítulo, dedicado al enoturismo en Francia, no pretende presentar ni una visión exhaustiva de todas las iniciativas implementadas en los numerosos y variados viñedos franceses ni sus resultados. En cambio, optamos por comenzar con la publicación en 2007 del informe Dubrule, que en un primer momento pedía una verdadera estrategia nacional para...
Gerbal-Medalle, France Hannin, Hervé
This chapter devoted to wine tourism in France, could not hope to present an exhaustive overview of all the initiatives implemented in the numerous and various France’s vineyards, nor their performance. Instead, we choose to start with the publication in 2007 of the Dubrule report, which first called for a veritable national strategy for this “hybr...
Lacoste, Pablo Castro Pino, Jhonathan Bastián
Objective: To know the treatment that the magazine specialized in tourism En Viaje gave to wine culture and wine tourism in Chile (1933-1973). Methodology:Aall issues (470) were examined, including texts and illustrations. Results: Chile produced an early process of valuation of wine culture for its patrimonial, identity and territorial significanc...
Rauhut Kompaniets, Olga Nilson, Henrietta
Rouiaï, Nashidil Symoneaux, Ronan Taddei, Jean-Claude
Cet article et l’étude qui le soutient, visent à articuler les enjeux environnementaux de la filière vitivinicole et les dynamiques œnotouristiques à l’œuvre sur ces territoires viticoles. L’objectif est de comprendre la manière dont l’activité œnotouristique peut à la fois valoriser et favoriser les actions en faveur de l’environnement en général ...
