The aim of this study is to show how consumers' pursuit of social identity drives collaborative consumption. A survey conducted among active participants in various forms of collaborative consumption found four types of users with clearly distinguishable characteristics: Social Followers, Distrustful Prosumers, Doubtful Laggards and Traditional Spe...
Despite a growing body of evidence showing how consumers' impressions of corporate brands' warmth and competence lead to managerially relevant outcomes, the cognitive processes by which consumers form such impressions remain poorly understood. This study draws on theories from the cognitive and social psychology fields to develop a conceptual model...
In response to the growing importance of environmental issues, more and more consumers are turning to anti-consumption by reducing, rejecting, or avoiding consumption. Covering the intersection of sustainable consumption and anti-consumption, previous studies relied on socio-cognitive models to explain this decision. In order to extend their findin...
Building on social identity theory, this study sheds light on the interplay of social connections and emotion regulation in determining social cause-related purchase intentions. The focus of the study is on young adults, an age segment whose active role in solving social problems is appreciated today. We examine the context of three South-East Euro...
Preučevali smo potrošniško vedenje bodočih slovenskih učiteljev v obdobju decembrskih praznikov in njihove poglede na trajnostno potrošnjo. V raziskavi je sodelovalo 130 študentov Pedagoške fakultete Univerze v Ljubljani. Vzorec je sestavljalo 11 študentov in 116 študentk, trije študentje pa niso navedli spola. Anketa je bila izvedena januarja 2020...
