Resumen En el capitalismo contemporáneo, la mercadotecnia étnica y cultural ocupa un lugar destacado en el consumo de las clases medias altas globalizadas que buscan una autenticidad refinada. En este trabajo busco reflexionar sobre el consumo de “lo maya”, en un momento en que los discursos sobre la autenticidad de las tradiciones y los saberes se...
Resumen La educación pública universitaria es una opción para ampliar las oportunidades laborales y elevar el nivel de vida de los jóvenes, aunque los programas educativos no se adapten de forma rápida o adecuada a los cambios formativos, económicos y tecnológicos que exige el sector productivo. Por ende, el objetivo de este trabajo fue analizar la...
Marine protected areas (MPAs) have been used for biodiversity conservation for decades. However, critics argue that evidence of their economic benefits is weak, particularly with regard to fisheries. This continued opposition to MPAs for fisheries slows progress towards conservation targets and undermines the economic and ecological sustainability ...
This article examines the relationship between strategic direction (SD) characteristics and financial profitability (ROE) within the context of companies operating in the Colombian tourism sector. The analysis delves into the existing correlation between these two variables among the target companies, employing a correlational and longitudinal scop...
The study seeks to generate information on the visitor profile of the destination city of Pilar, identifying their needs and motivations through the empathy map. This tool developed by Dave Gray allows segmenting and designing the tourist profile according to their perspectives on: thinking-feeling, seeing, listening, saying-doing, motivations and ...
In a highly globalised, competitive world, urban strategies often highlight festivals and events as activities which can attract tourists and investors, extend the tourism season and boost the economy. Event tourism as a term is now well established in the tourism lexicon, however, it is usually employed in quite a limited way that offers only part...
Resumen En la investigación se muestra el proceso de reconfiguración del territorio y de la esfera social en San Juan Teotihuacán, Estado de México, marcado por las directrices de las políticas públicas de corte neoliberal enfocadas en el desarrollo de la actividad turística en este territorio. El objetivo del estudio es analizar el proceso históri...
Este artículo se centra en los verbos modales deónticos que aparecen en un corpus de artículos de investigación sobre turismo. La originalidad de este estudio radica principalmente en la selección de dos secciones fundamentales del artículo de investigación para su recepción e impacto como contribución científica, a saber, la introducción y la conc...
Geostrategy is a term that combines geographic factors with political elements that must be taken into account to design development plans to rationally exploit the existing resources in a community. One of the most lucrative and profitable economic activities is tourism, which justifies exploring the potential of this activity from the field of ge...
Business sustainability in the tourism sector has been a topic of interest in recent years, due to the consequences generated by climate change and the pressures from different stakeholders for tourism companies to assertively manage the impacts of their activities. Consequently, the purpose of the research was to identify the conception that touri...
