Jeju Island comes second to only Seoul as Korea&rsquo / s most visited destination, yet most visitors do not have the chance to go beyond brief visits and immerse themselves in the island&rsquo / s history and cultural heritage. This project introduces the cultural heritage of Jeju Island to visitors through virtual reality/augmented reality (VR/AR...
The research into Corporate Social Responsibility (CSR) has been prolific in the last years, although few studies have focused their attention on studying its relationship with economic performance within the hotel industry, even less incorporating marketing variables as a result. This work aims to determine the relationship between the implementat...
In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue has gathered articles about the marketing of de...
The study reported in this paper explores consumers' experiences with technology-assisted service encounters by investigating the applicability of Mick and Fournier's paradoxes of technology adoption to the social media as distribution channel in tourism scenario. In-depth interviews were conducted to explore consumers' experiences when using socia...
Although neglected in previous studies, tourist-to-tourist interaction (TTI) is a core part of festival experience. It is widely acknowledged that interactions between tourists significantly influence behavioral reactions such as desire to stay, satisfaction, and loyalty, which are important for tourism destination marketing. This study used ground...
Tourism factories are tourist attractions with values of manufacturing, culture, history, tourism, and recreation, providing a series of activities for tourists to experience the products and the manufacturing process in the mode of experiential marketing so as to enhance their cognition for the products and the corporate image. With the establishm...
The population of the canton of Salcedo has been affected by poor institutional policies, local migration and road development policies. These problems have caused consequences in the economy, a decrease in visitors and tourists. However, a proposal was presented to the GAD Municipality Salcedo with the objective of designing the strategy of the Ci...
Water is an important element for the conservation of ecosystems and for human wellbeing. Recently, there has been a loss of awareness about the value of this resource, which requires scientific and practical action to encourage the rise of a new cultural attitude regarding water. Tourism gives water resources great potential, because it facilitate...
Published in Management Sciences. Nauki o Zarządzaniu
City tourism belongs to the strongest trends in the international tourism market, which is especially the case in Europe, where eight out of twenty largest city destinations are located. Faced with growing competition these urban destinations have, however, to look for new marketing solutions to strengthen their position and attractiveness for pote...
This study aims to reveal what marketing strategies Tunisia has used to alter their place image for the better after the terror attacks that occurred in the country 2015. These terror attacks had a negative effect on Tunisia’s tourism industry; the annual GDP brought by the tourist industry decreased by 19,73%. By using “the multi-step model for al...
