The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of consumers. Word of mouth has not been investigated much in providing information to consumers that a store is following the trend. The study aims to examine the role o...
Published in SHS Web of Conferences
In big cities, the existence of a beauty salon is very expected among the life of their citizens. The social media, such as Instagram, also trigger the citizen to care for their physical appearances for their selfie pictures for posting their groups. As a beauty salon is offering services, the tangible aspects become crucial in attracting the custo...
This work aimed to investigate the studies on visual merchandising in theoretical, methodological and empirical aspects. Bibliometric research was carried out based on 35 articles published in journals. The analyzes present the number of articles per year, main journals, most cited references, most used keywords, in addition to the methodology, con...
Published in Journal of research in pharmacy practice
Our study suggests that some pharmacists pay more attention to interior atmospheric elements and others do not. There is a difference in terms of attaching importance to some store atmospheric elements (i.e. physical site, decoration equipment, it's color, wall color, etc.) serving in high versus low socio-economic regions in this context.
In what atmosphere do people feel welcomed and comfortable? What are their needs, preferences, expectations and how do these affect their shopping behaviour? The proportion of older persons in the population is constantly growing so in the new future there will be more and more older shoppers in the stores. This study has from a management perspect...
The present research demonstrates that repeated active choice-making increases consumers' susceptibility to salient affective product features. We show that affective features influence product choice more after a series of active product choices than after a series of compliances with purchase instructions. The combined results of three experiment...
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[[abstract]]商店氣氛對情緒與趨避行為影響之研究 摘要 本研究主要為探討商店氣氛的照明強弱和音量大小，對於消費情緒變化的影響，包括愉快、不愉快及激發程度，進而研究是否會影響消費者的趨避行為；為了瞭解干擾變數－消費者特徵的影響，我們進一步運用人口統計變數與生活型態的因素，來分析消費者特徵所造成的差異性。 本研究以M-R環境心理學模型及S-O-R情境行為模型作為參考，採取現場實驗法，選擇在連鎖商店「生活工場」進行問卷調查，並在店內操弄自變數－照明強弱與音量大小，以瞭解其對消費情緒與趨避行為之影響。 研究結果顯示：照明強弱、音量大小對消費情緒的影響，及消費情緒對趨避行為的影響，大多有顯著性的差異；而照明強弱對趨避行為的影響不顯著，只有音量大小對趨避行為的消費金額有顯著性的影響；照明強、音...
[[abstract]]零售商對全球經濟的貢獻越來越重要，尤其是在新興市場。根據2015年越南政府加入世界組織貿易簽屬協議時，越南零售商市場正式全面性開放。這意味著有100%外資零售企業可建立在越南業務。這導致提高越南零售商市場吸引力，不過，零售商將面臨極大的困難是，消費者的購買能力逐漸下降，零售商市場的激烈競爭，因此，要在面臨市場競爭的困難條件下，必須為零售商找到庫顧客的吸引力和滿意度的有效途徑。 本論文研究在顧客體驗對顧客忠誠度的影響，探討店面環境(規劃、設計、音樂、聲音和員工)，顧客感知價值，與消費者的滿意度和顧客忠誠度意圖之間關係，該問卷與165份的隨機抽樣受訪者進行購物體驗的檢驗，本論文使用spss的統計軟體執行數據分析，包括：描述性統計、可靠性測試、中介變數檢測和回歸分析。結果顯...
