Information and Communication Technologies (ICT) constitute one of the central elements of today's society. Its development and expansion have enabled the emergence of new forms of communication, particularly through digital social networks. This article presents the results of a research whose purpose was to know the use that young high school stu...
Trata-se de estudo com o objetivo de analisar o ativismo político digital no Facebook, praticado diretamente por cidadãos ativos nas mídias sociais, sem o patrocínio de um coletivo ou instituição. A metodologia consiste em etnografia digital e 30 entrevistas com cidadãos engajados no Facebook, com o objetivo de avaliar suas razões militantes, autop...
Este artigo faz uma análise comparativa sobre como jornais regionais brasileiros - “A Tarde” (Nordeste), “Correio Braziliense” (Centro-Oeste), “Diário do Pará” (Norte), “Gazeta do Povo” (Sul) e “O Globo” (Sudeste) – se utilizam do Facebook como ferramenta para distribuição de conteúdo jornalístico. A literatura tem mostrado a migração dos jornais p...
The use of digital social media (DSM) as a marketing strategy has become a fundamental practice for companies around the world. In Mexico, 99.8% of enterprises are small and medium-sized (SMEs) and, despite their importance, there is little literature on the use of DSM as a marketing strategy in Mexican SMEs. Also, the pyrotechnic industry of Tulte...
The development of the Internet, and in particular of digital social networks, have decisively stimulated learning beyond traditional educational structures. With Web 2.0 and the growth of social networks such as Facebook, Twitter or YouTube, network learning and the potential of these networks as a source of access to information and knowledge hav...
In december of 2012, the Gangnam Style video became the first youtube clip to reach over one billion views. Many of its viewers reconfigurated the original production broadcasted on the website, creating and sharing their own takes on the video, replicating this material through social networks. This way, each viewer demonstrated their own creative...
This article adopts an organizational focus in order to analyze how local public administrations in Latin America are changing due to social media use. We based our findings on the evidence collected by a Gobernautas study (Gobernautas y ciudadanos: los gobernantes latinoamericanos y la gestión de redes sociales, 2016) that looked at districts in t...
The introduction of digital social networks in everyday life of contempo- rary societies, has sparked debates in the fields of political science and com- munication about the influence of these media on the ammunition elements for greater democratic participation. Seeking to contribute to this agenda, this work hangs a theoretical discussion on the...
This paper assumes that in Brazil the soap opera is a cross-cultural product that constitutes an important part of the social stage. This fact implies that the melodramatic tales that populate the everyday experience of Brazilians are a constituent part of their worldview. It also assumes that the routine of viewing and commenting on the arguments ...
In the context of the transformations occurred in recent decades, we have observed the growing technologization of organizational processes, including expanding them to the virtual world, in various sectors of economic activity. In this sense, numerous questions have been associated the use of digital social networks in the organizations, signaling...
