This research article aims to analyse the evolution of Podemos’ populist message. For this purpose, a content analysis of the electoral manifestos presented by the political party since its foundation in 2014 until the 2019 European elections was carried out. Results suggest that the presence of populist elements in the party’s electoral manifestos...
This article assesses the possible populist discourse contagion experienced by the Spanish Socialist Workers’ Party (PSOE) due to the irruption of Podemos. To this end, a content analysis has been carried out on a selection of PSOE manifestos for national and European elections, published between 2004 and 2019. The results show that the evolution o...
Left-wing populist parties have become increasingly central to European politics since the 2008 economic crisis, but have been analysed less often than radical right-wing populist parties. This research contributes to filling this gap through a comparison of Podemos and France Insoumise, two paradigmatic cases of left-wing populist parties. Two dim...
In the political field, studies on the concept of reputation as an intangible organizational value have been practically non-existent, since it is an area normally considered as exclusive of the business area. We debate on this paradigm from the perspective of accountability to stakeholders, having as a reference or guide the reputation, and consid...
In this paper we have gathered studies and experiences to propose a tool to complement the tasks of the traditional campaign. We propose a new way of working that goes through the rest of the areas of any campaign in every moment, and although we have mainly focused on very local campaigns, but we can also use many of there proposals in other large...
