Digital marketing is currently booming and is considered an effective strategy for medium and large companies seeking to position themselves in the market to attract new customers. This research was of mixed type (quantitative and qualitative), with descriptive methodology was addressed through 70 surveys to a sample being the Guaytacama Parish of ...
En las últimas décadas, los rankings universitarios internacionales se han convertido en una herramienta clave para evaluar y comparar el rendimiento de las instituciones académicas en todo el mundo. Hoy en día, la gente no ve la antigüedad de las universidades ni su ubicación geográfica. En cambio, lo primero que viene a la mente a un estudiante o...
Independiente del Valle burst into Ecuadorian professional soccer in 2007 with a mission: to do things differently. Today, 16 years later, the team is a national and regional benchmark on how to manage a club from a business and disruptive perspective, in a complex and conventional industry such as football. “A different club” is the slogan used by...
Digital marketing refers to sales actions carried out through digital media. It can be done through pre-existing communities on social networks, which would improve communication and results achieved. The objective of this study was to analyze the influence of digital marketing on the positioning of the Rocket brand in Rocafuerte canton. Specific s...
In the development of the present research, a mixed approach has been adopted to comprehensively address the following problem: How does the quality of a product significantly impact the positioning of the Del Mejor company in the market? In this context, the company has implemented rigorous measures, from the acquisition of raw materials to supply...
Marketing strategies create opportunities, establish the organization and planning that leads to the objectives set, such as achieving market positioning; this work focused on characterizing the marketing strategies that influence the positioning of digital ventures. The qualitative methodological approach was applied through documentary review of ...
In the field of international trade, floriculture is considered one of the most outstanding agricultural activities in the production of high-value crops, so that it contributes significantly to the generation of employment and income, which is why rose exports meet an important role in the economy of the countries, being feasible for the income of...
The purpose of this research is to analyze and theoretically substantiate branding as a basic maneuver for business strategic planning. To do this, a methodology was applied based on methods and techniques at the theoretical level such as analysis-synthesis, induction-deduction, concrete-abstract and conceptual modeling, which allowed us to reach v...
In this study we will address the model design of digital marketing strategies to achieve positioning in social networks of neighborhood stores, we will identify the most appropriate social network for the implementation of marketing strategies, so that our General Objective is,Design a model of digital marketing strategies in social networks for t...
Los Servicios turísticos son esenciales para la experiencia del turista, siendo un punto crucial en el desarrollo económico y cultural del estado de Campeche, el posicionamiento y la atención a la calidad es fundamental para el éxito de este servicio dinámico. La presente investigación tiene como objetivo identificar los factores que impactan el po...
