Giorgia Meloni has long been one of the most important figures on the political scene. Her strength has been, from the very beginning, clear and effective communication, combined with a populist style based on the credibility of her path. Our contribution will attempt to highlight the interweaving that links this discipline to the complex and varie...
Mobile instant messaging services have become a standard tool for political actors in communicating with citizens, especially during electoral campaigns. Telegram predominates in this context of disintermediated communication with the electorate. This platform enables parties to issue electoral information while taking advantage of this private spa...
Twitter has become the Internet social network of choice for most political leaders and its use was significant during the hardest months of COVID-19. This paper analyzes the effects that the speeches of the main political leaders in Spain have had on the management of the communication of COVID-19, in order to verify how their speech has influence...
The social media has become one of the main political communication channels. Therefore, the main purpose of this research is to assess the communication strategies—specifically TikTok activities—implemented by Andrés Arauz and Guillermo Lasso, the final candidates for Ecuador’s presidency in 2021. The content analysis technique was applied to the ...
Mariana Rodríguez (@marianardzcantu) is a businesswoman and influencer with more than 2 million followers on Instagram. Since October 2021, she is the head of the Amar a Nuevo León office, a position she obtained for being the first lady of that Mexican state. The aim of this research was to identify what role Rodríguez played as first lady during ...
Social media have brought new and exciting possibilities for political communication, potentially bringing politicians and voters closer together. However, there is no consensus on whether digital platforms have revolutionized campaigning or if they represent an extension of offline patterns. This article seeks to contribute to this debate by explo...
The paper seeks to determine the application of Astroturfing strategies on Twitter, at the Spanish level, during the period of the pandemic caused by covid-19 in the spring of 2020. Statistical analysis, network analysis and machine learning techniques, around 32,527 messages, published from the state of alarm decree in Spain (March 14, 2020) until...
Populism har de senaste åren blivit ett ökande fenomen i västvärlden, där partier och politiska aktörer som benämns som populistiska vinner alltmer mark. Även årets riksdagsval i Sverige följde denna trend, där Sverigedemokraterna (ett parti som har beskrivits som populistiskt) blev det näst största partiet och samarbetsparti till den nya regeringe...
The aim of this study is to analyze 25 fake election posters that have been put up between 2018 and 2022 in Sweden, through a narrative analysis, to gain an insight into how they displace political messages in the public space. The study is also done to gain a deeper understanding of the practice from a media activist perspective and to investigate...
The article addresses from a theoretical perspective the use of marketing techniques in the field of territories, due to the fact that they interact in an unpredictable and changing global market, and where competition from other places or rival organizations is increasing. And it is in this scenario, where the use of the territory brand acquires i...
