Published in Frontiers in Communication
Introduction This study presents the findings of a systematic literature review on the academic study of advergames. The evolution of the marketing paradigm has recently opened new avenues for the study of advergames, such as understanding how the brand narrative could be used within a game to achieve diverse marketing objectives, their value for b...
Published in Frontiers in Psychology
Introduction Although resistance to persuasion has been of interest in psychology, relatively little research has examined how different resistance strategies can affect the strength-related features of attitudes. The current research presents a metacognitive account of two resistance strategies and their effect on attitude certainty and intentions...
Published in Frontiers in Sociology
Evidence concerning the proliferation of propaganda on social media has renewed scientific interest in persuasive communication practices, resulting in a thriving yet quite disconnected scholarship. This fragmentation poses a significant challenge, as the absence of a structured and comprehensive organization of this extensive literature hampers th...
The central puzzle of persuasion is why a receiver would listen to a sender who they know is trying to change their beliefs or behavior. This article summarizes five approaches to solving this puzzle: (1) some messages are easier to send for those with favorable information (costly signaling), (2) the sender and receiver have common interest, (3) t...
Published in Health education & behavior : the official publication of the Society for Public Health Education
How people make perceived message effectiveness (PME) judgments remains mostly unexplored. This study assessed whether people need to spontaneously think about message effectiveness to report the message as effective on rating scales and investigated emotions as precursors to PME. After viewing one of four e-cigarette prevention messages, 1,968 adu...
Published in Personality & social psychology bulletin
Despite much prior research on matching appeals to the affective-cognitive orientation of attitudes, little attention has focused on the consequences of affect-cognition (mis)matching when individuals resist persuasion. We propose that unlike a matched attack, an attack that is mismatched to the affective-cognitive orientation of attitudes would re...
Magistrsko delo na podlagi pristopov Kritične analize diskurza in načel teorije argumentacije znotraj pragmatike primerja leksikalne (propozicijske), intencionalne (ilokutivne ali namenske) in predikativne (skladenjske) strategije, ki jih predsednika britanske in španske vlade, Boris Johnson in Pedro Sánchez, uporabljata pri oblikovanju svojega pol...
Published in Journal of homosexuality
Perceptions of social norms can have downstream consequences for attitudes and behaviors, especially when it comes to the acceptance of marginalized groups. While interventions focusing on social norms may boost tolerance, few studies test whether variations in norm communication affect individuals' perceptions. Thus, in this paper, we test the eff...
-
The main objective of this paper is to analyse the literature that has studied the intervention of the influencer in tourist decision-making. Through a systematic review and content analysis of the scientific articles located in the databases Science Direct, Web of Science, Springer, Redalyc, Dialnet, Scielo and Emerald, both open and restricted ac...
