À partir de la définition de la notion de ‘patrimoine mobile’, cet article construit l’argumentaire visant à admettre dans cette catégorie les cinq courses classiques du sport cycliste international qualifiées de ‘monuments’. La démonstration s’effectue en quatre temps qui reprennent, chacun, une caractéristique fondatrice de tout patrimoine, prése...
This article analyzes the use and value of images depicting power in one of the most prominent iconographic works movements of the 21st century; as well as the commercial production of art pieces, commonly known as merchandising. This case study will be centered around the image of the artist Frida Kahlo, whose timeless influence is reflected on th...
Consumers' purchasing decision is the impulse to acquire goods or services; this impulse, in most cases, merits study from the psychological and sociological field in a market based on value for the client where consumers seek to satisfy their needs, tastes, or preferences. Merchandising is a marketing tool that allows a correlation between the pro...
ABSTRACT This research aims to analyze the perception of customers who visit points of sale on the determining elements of visual merchandising. The study is carried out under a quantitative and descriptive approach through a survey applied to a sample of 159 external customers, where it was found that there is a primarily positive perception. Howe...
Fait social total, le football dispose d’une culture matérielle riche, notamment pour les supporters des clubs. À travers ce texte, nous nous proposons d’étudier les mécanismes d’identification et de fidélisation des publics des Girondins de Bordeaux, entre les années 1980 et les années 2010, à travers les produits dérivés du club comme les maillot...
This research aims to analyze the perception of customers who visit points of sale on the determining elements of visual merchandising. The study is carried out under a quantitative and descriptive approach through a survey applied to a sample of 159 external customers, where it was found that there is a primarily positive perception. However, ther...
Published in Movement & Sport Sciences - Science & Motricité
Fait social total, le football dispose d’une culture matérielle riche, notamment pour les supporters des clubs. À travers ce texte, nous nous proposons d’étudier les mécanismes d’identification et de fidélisation des publics des Girondins de Bordeaux, entre les années 1980 et les années 2010, à travers les produits dérivés du club comme les maillot...
• Objectifs de la rechercheCette recherche questionne les origines du marketing du point de vente (i.e. le merchandising) en France.• MéthodologieNous présentons une analyse de contenu des archives du mensuel La Revue Internationale de l’Etalage, revue de référence des détaillants de confections et nouveautés publiée mensuellement entre 1909 et 193...
• Research objectivesThis research questions the origins of point-of-sale marketing (i.e. merchandising) in French history has retained that point-of-sale marketing was imported from the United States in the 1960s, at the time of the emergence of mass retailing, and that French retailing in the first half of the 20th century did not practice market...
The allocation of products on shelves is an important issue from the point of view of effective decision making by retailers. In this paper, we investigate a practical shelf space allocation model which takes into account the number of facings, capping, and nesting of a product. We divide the shelf into the segments of variable size in which the pr...
