RESUMO Objetivo o artigo procura investigar o conceito de imersão e sua influência aos estudos do empreendedorismo. Metodologia o trabalho, um ensaio teórico, apropria-se da literatura sobre embeddedness de Granovetter, e associa-a a proposições clássicas da sociologia econômica de Karl Polanyi. Reflexões relacionadas às estruturas de reciprocidade...
RESUMEN El artículo analiza algunas transformaciones en el mercado de drogas ilegalizadas - marihuana y cocaína - sucedidas en las dos últimas décadas, en un barrio popular de la ciudad de Rosario, Argentina. A partir de reconstruir, desde una perspectiva etnográfica, trayectorias de jóvenes pertenecientes a tres generaciones, se pretende dar cuent...
Resumo Na década de 1870, o Império do Brasil sancionou a Lei do Ventre Livre (1871) e impulsionou um conjunto de reformas modernizadoras. Em meio à crise do escravismo e no contexto da seca de 1877-1879, proprietários de terra e de escravos, ministros, presidentes de província e representantes do saber técnico teciam planos para o aproveitamento d...
The main objective of this research was to analyze E-logistics as a tool in the supply chain for the management of Electronic Commerce. This research was based on the theoretical postulates of the authors Ruiz (2015), Robusté and Dante, (2003), Gariboldi (2009), De Navarro (2007), Serra de la Figuera (2005), among others, it is also classified as a...
Small and medium sized enterprises (pymes) are sources of direct and indirect employment, however, there is a problem in marketing, due to negligence in service and untimely deliveries, which generate constant conflicts between the parties involved (producer-consumer. This study tries to establish the Most important reasons that cause conflict betw...
This work aims to contribute to the knowledge about the state of acceptance of C015 Eggplant variety, generated by Agrosavia in 2011, under the participatory plant breeding approach with farmers, who selected the material for high yields, the largest number of fruits per plant and lilac color. A study was carried out with 27 farmers selected by the...
The use of market research allows us to know the tastes and perceptions that consumers have of a product, identify segments of consumers, weaknesses as well as strength. The following article proposes a market study that includes a survey to learn about the perception of Utiel-Requena Denomination of Origin wine in the town of Requena (Valencia) / ...
The objective of the research is to analyze the experiential marketing for independent chains in the city of Cuenca. It was methodologically based from a quantitative perspective through a descriptive type with a non-experimental cross-sectional design, collecting information through the survey as a technique and questionnaires on a Likert scale. C...
The historical review of the concept of the visual artist introduces a complex and problematic imaginary that naturalizes an idealized creator where his work and artistic product seems to deny commercial and retributive aspects. Considered an invaluable, spiritual and intellectual work, over time, this idea favored the markets and created numerous ...
In recent times society experiences at the planetary level the imposition of a system called neo liberal (in this work it is considered as the "new Pandora") who brought the box of the god Zeus (groups of powerful owners of the market and transnational organizations ). In this paper he asks: Who is this new Pandora called “global neoliberal system”...
