Moreno Chávez, Mayra Alexandra Guanotásig Umajinga, Mélida Alexandra Moreno, Klever
Mass consumption SMEs have been challenged to improve their inventory management. Therefore, the objective of the research was to analyze inventory management and financial performance through a study of managerial competencies of mass consumption SMEs in the Latacunga canton. The methodology used had a quantitative approach, with a correlational l...
Bustamante Matoma, Harold Anderson Murillo Ortega, Vladimir
Medical cannabis in Colombia finds various inequities to enhance the industry that faces significant challenges in supplying the demand. Therefore, this research aimed to identify the panorama of medical cannabis for integrated rural development, starting from the analysis of the production chain. A methodology of quantitative approach of descripti...
Jia, Simeng Zhao, Xue
Published in
Frontiers in Psychology
Language plays an extremely important role for people in terms of engaging in various learning activities. Due to the progress of network technologies, it is an immediate goal for enterprises to take a completely new development direction with the application of network technology. Nevertheless, they encounter many difficulties in carrying out over...
Calle Puglla, Magdalena Mendoza Muñoz, Joselyn Bonisoli, Lorenzo
The objective of this research is to analyze the purchase behavior of responsible and ecological products of young people in the city of Machala, including the perspective of sellers, through a qualitative methodology. A wide bibliographic research of different authors about green marketing, ecological advertising and consumers was carried out. For...
Bis, Łukasz Bannatyne, Mark Radomski, Kamil Szejerka, Krystian
Published in
Social Communication
The goal of the article is to declare and describe the methodology of research about Internet and mobile applications in work life and private life of digitals marketers. This article is a reflection on the research methods used, their adequacy and potential results that the research team should achieve during the research. The article is the justi...
Rotileanu, Adina
Published in
Proceedings of the International Conference on Business Excellence
During times of change, when companies are going through major transformations like mergers, acquisitions, organizational re-structuring or culture change, marketing faces the challenge to implement the new strategy as scheduled, with no delays or changes. Internal customer change acceptance plays a significant role in this endeavor and marketers n...
Published in
The Future of Drug Discovery
Abdoulaye, Tahirou Amaza, P.S. Olanrewaju, A.S. Ellis-Jones, J.
Open Access Journal / Participatory research and development approaches involving all stakeholders along the value chain have recently been hypothesized to produce quicker outcomes than the linear technology transfer model. This paper analyzed the crop yield obtained by farmers and their uptake of improved technologies in a 2009 survey, one year af...
McClaren, Nicholas Adam, Stewart Vocino, Andrea
Published in
Journal of Business Ethics
This study examines the influence of socialization on work-related norms (WORKNORM). We tested the hypothesis that organizational (ORGSOC) and professional socialization (PROFSOC) are antecedent influences on WORKNORM, employing a sample of 339 marketing practitioners. The results of covariance structural analysis indicate that ORGSOC and PROFSOC a...
Leung, Alicia S. M. Liu, Xiangyang Liu, Shanshi
Published in
Journal of Business Ethics
This article explores the ethics of migrant marketers in Guangzhou. Data were collected from 357 migrant marketers who lived in Guangzhou. A model of Ethical Action has been developed to test the antecedents and outcomes of the ethical decision-making process. It measured moral intention using four ethical scenarios. The results show that the egois...