The consolidation of TikTok as a platform aimed at mere entertainment has not limited the informative efforts of professionals from very different fields who have found an opportunity to share rigorous, useful and demystifying knowledge on this social network (Guiñez-Cabrera, & Mansilla-Obando, 2022; Yalamanchili et al., 2022). Through a methodolog...
Vplivneži so danes tako rekoč vpeti v spone marketinga in predstavljajo ključno vez med potrošnikom in oglaševalcem. Covid-19, eden izmed pojavov, ki bo nedvomno zaznamoval zgodovino 21. stoletja, je prinesel korenite spremembe, njegov vpliv se je raztezal v vse pore življenja. Med drugim se je v času karantene močno povečala priljubljenost in štev...
Published in Frontiers in Endocrinology
Background With the exponential increase in digital space of social media platforms, a new group called social media influencers are driving online content of polycystic ovary syndrome (PCOS) which eventually influences behaviour and decision-making process. The objective of this study was to identify the top 100 social media (Twitter) influencers ...
Vplivnostni marketing predstavlja novodobno strategijo tržnega komuniciranja na spletnih platformah, v katero so vključene različne entitete – tržna znamka, spletni vplivneži in uporabniki družbenih omrežij. V svoje marketinške mikse jo vključuje vedno več podjetij, saj tržnim znamkam omogoča posredovanje informacij na komunikacijskih kanalih, ki n...
Instagram je družbeno omrežje in spletna aplikacija za objavljanje fotografij in posnetkov, ki se poleg vzdrževanja socialnih stikov uporablja za namene oglaševanja, kjer je tudi modna industrija našla svojo tržno nišo. S pomočjo vplivnežev ali t. i. influencerjev komunicira z občinstvom, ki ga predstavljajo njihovi sledilci. Moč vizualnega sporoči...
Published in American journal of health promotion : AJHP
The purpose of this study was to 1) determine the demographic differences between adults who have accepted, or plan to accept, the COVID-19 vaccine and those who will not accept the COVID-19 vaccine and 2) describe the potential influencers in deciding to accept the COVID-19 vaccine among adults living in the United States who have accepted or plan...
Zdi se, da stari izrek »slika pove več kot tisoč besed« v dobi družbenih omrežij vlada svetu. Dovršena vizualna estetika še posebej igra veliko vlogo na družbenem omrežju Instagram, ki z 1,3 milijona aktivnih mesečnih uporabnikov velja za enega najbolj priljubljenih družbenih omrežij na svetu ter hkrati nepogrešljivo in stroškovno učinkovito prilož...
Diplomsko delo pokriva trenutno eno najpopularnejših oblik oglaševanja – oglaševanje s spletnimi vplivneži oziroma t. i. vplivnostni marketing. Stanje vplivnostnega marketinga sem preučeval skozi zaupanje sledilcev v vplivneže, torej kako transparentno oglaševanje z vplivneži vpliva na potrošnikovo zaupanje. To sem preveril skozi teoretični del in ...
Published in Online Media and Global Communication
Purpose This article explores how platforms reorganize our sense of everyday life. The platformization of everyday life means a changing relation to what we do in our daily lives, not only in China, but in every country in which digital platforms are becoming more relevant by the day. Using TikTok in China as our point of departure, we discuss the ...
Published in Philosophical transactions. Series A, Mathematical, physical, and engineering sciences
In this paper, we propose a Boltzmann-type kinetic description of opinion formation on social networks, which takes into account a general connectivity distribution of the individuals. We consider opinion exchange processes inspired by the Sznajd model and related simplifications but we do not assume that individuals interact on a regular lattice. ...
