This article aims to analyze the strategies used by political parties on Instagram during the election campaign of November 10, 2019, in terms of their content and media resources in a political-spectacle environment. A total of 655 publications were analyzed, coming from state and autonomous Catalan parties, through content analysis with quantitat...
After decades of television influence, image and audiovisual language have become central elements of political communication. The irruption of social media has further invigorated the strategic use of video, by allowing the autonomous dissemination of content and a closer approach to citizens. Our objective is to analyze the management of video on...
Introduction. The forms of North-American political communication have been transferred to the Western democracies, where concepts like politainment or personalisation have been widely confirmed on the TV media. However, the digital environment is still unexplored ground. Methodology. Using content analysis, we examine whether both phenomena, predo...
Introduction. The forms of North-American political communication have been transferred to theWestern democracies, where concepts like politainment or personalisation have been widelyconfirmed on the TV media. However, the digital environment is still unexplored ground.Methodology. Using content analysis, we examine whether both phenomena, predomin...
The arrival of the autonomous channels and, later, of the private channels broke the monopoly of the public television in Spain. Since that, the networks bet by the great spectacular contests as a formula to attract the audience and the advertising. The objective of this article is to analyze the presence of these games contests in the programming ...
La defensa de una Tesis Doctoral representa la culminación de una intensa investigación científica. No obstante, es sólo el inicio de una no menos ardua carrera. Una vez finalizada nuestra investigación, el equipo que conformamos la Dra. Belén Andueza, como directora, y Rosa Pérez, autora, queremos compartir a través de esta comunicación las conclu...
O conceito de campanha permanente, no qual candidatos e partidos políticos têm a possibilidade de manter contato com o potencial eleitorado de modo contínuo, objetiva construir uma identidade marcária advinda do relacionamento para, assim, aumentar a viabilidade eleitoral numa conjuntura caracterizada por grande quantidade de partidos, candidaturas...
La esencialización y la espectacularización son estrategias sobre las cuales se sostienen muchos proyectos de turismo voluntario y étnico. En este trabajo hacemos un análisis de cómo estas estrategias han sido empleadas en el proyecto turístico que Conservación y Desarrollo A. C. ha desarrollado para paliar la situación socioeconómica de la poblaci...
El artículo explora las nuevas formas de organizar lo social desde la clave de la hibridación. El objeto de reflexión se sitúa en las articulaciones entre lo público y lo privado en el escenario de las narraciones blográficas. En concreto se centra en el movimiento de lo público a lo privado y en las transformaciones resultantes, proponiendo dos le...
Introduction. This article is part of the strand of empirical studies on infotainment and presents a characterisation of the infotainment content broadcast by the Spanish mainstream DTT channels. Method. The study is based on the analysis of the infotainment content included in the programming of the six most important mainstream DTT channels in Sp...
