Family-owned businesses have paramount social and economic importance worldwide since they represent almost 90 % of businesses in various regions, generate more than half of the employment and produce more than two-thirds of the Gross Domestic Product in many countries. Decisions are based on their commercial experience and knowledge of their custo...
The article is dedicated to the analysis of the organizational and economic mechanism of the participation of digital technologies in the innovative activities of companies in conditions of international competition. The theoretical and methodological basis of the study are the provisions of economic theory, the theory of innovations, the digital e...
El artículo aborda borda reflexivamente sobre la gestión del conocimiento en el contexto de la administración de empresas, donde la aplicabilidad del marketing digital sea necesario. Objetivo: determinar los estados y tendencias actuales, de manera reflexiva, sobre la implementación y desarrollo del marketing digital en el sector directivo empresar...
Common bean is the most grown legume in sub-Saharan Africa and contributes to income and food security of smallholder farmers. The common bean value chain offers business opportunities to various actors, particularly women because of their high involvement in production and marketing. The value chain has the potential to contribute to SDGs if oppor...
Resumen La Agenda 2030 trae consigo una serie de objetivos encaminados al logro del desarrollo sostenible, dentro de estos se enmarca la importancia de las empresas para generar cambios en este rubro, ya que poseen la capacidad de transformar a su entorno utilizando la gestión estratégica como herramienta clave, la cual, para ser usada eficazmente,...
Companies must share their brand values to employees. When employees clearly understand brand positioning and values, they are more likely to be emotionally engaged. Internal branding leads to a better fulfillment of the brand promise and there-fore a better deliverance of the firm to the outside. This paper explores if internal brand-ing is a comm...
Currently companies are reactivating their economy during the pandemic, all thanks to the gradual lifting of restrictions, vaccines, distancing, the use of masks and other biosafety standards, for this reason companies are looking for strategies to help them maintain and meet the needs and requirements of consumers, this research analyzes statistic...
The TOE (Technology Organization Environment) model is described and correlated with the intention to adopt information systems in micro, small and medium-sized companies in Guadalupe Valley, Mexico. The sample was based on 25 companies, with the result that some factors of the TOE model have a positive relationship with the intention of adoption a...
The health crisis caused by Covid-19 had significant consequences for the normal development of the population and the productive, economic and financial activities of the Ecuadorian business fabric. The objective of the investigated topic is to determine the financial impact of the health crisis on small entrepreneurs in the municipal market of th...
The objective is to analyze the scientific literature on the managerial skills used in the field of tourism, to identify the main theories used on the subject, the methodologies applied, the skills required and the application contexts in which they have been used. The research was conducted through a systematic literature review of scientific arti...
