Marketing strategies create opportunities, establish the organization and planning that leads to the objectives set, such as achieving market positioning; this work focused on characterizing the marketing strategies that influence the positioning of digital ventures. The qualitative methodological approach was applied through documentary review of ...
The new forms of consumption, together with the growth of the population that surfs the Internet, the greater security of online payment systems and the wide range of businesses that operate online, have offered new opportunities for e-commerce This has allowed new entrepreneurs to make their dream come true and join this type of environment of buy...
This article analyzes the disruptive effects of digital technology in the music industry. We will carry out a critical analysis of Yúdice’s positions around the Music 2.0 model and Chris Anderson's long tail theory. We will analyze what the artists' adaptation process to this new cultural ecosystem has been like, taking as a case study the producti...
The purpose of this reflective article is to establish whether the classic concept of public policies is applicable to public policies of digital entrepreneurship in Colombia. Public policies in Colombia are conceived as a series of norms, strategies and programs able to solve a need that is felt by society. In the face of digital entrepreneurship,...
