Published in Frontiers in Communication
The development of digital transformation both in the European Union and in Latvia is affected by a variety of regulations, laws, guidelines and programmes, the objectives of which determine the use of contemporary digital technologies (including artificial intelligence) and the development of digital skills for enhancing the operational efficiency...
Published in Studies in Business and Economics
The use of communication techniques in marketing has become a fundamental component of effective marketing policy, representing an element of differentiation from the competition, which leads to obtaining, on the one hand, a competitive advantage, and on the other hand, to the consolidation of a long-term relationship with the consumer, ultimately ...
Cílem této bakalářské práce je analýza stavu marketingu ve vybraném podniku SMIP s.r.o. a návrh nových aktivit pro zlepšení situace. Analýza bude sledovat stav marketingu podniku a okolní vlivy. Výsledkem práce bude návrh nových marketingových nástrojů v oblasti digitálního marketingu, který se v 21. století stal klíčovým pro tvorbu marketingu podn...
Published in Proceedings of the International Conference on Business Excellence
In the contemporary world, the significance of technology has become increasingly paramount. Hence, we are living in times in which the theme of digitalization is a transformative force, reshaping our daily lives and fundamentally altering the way we interact, work, and perceive the world around us. The paper aims to conduct a bibliometric analysis...
Published in Proceedings of the International Conference on Business Excellence
Small businesses can use content marketing to create and provide information that is both interesting and valuable for potential customers. Moreover, the benefits it brings include the cultivation of brand loyalty, a way to differentiate from competitors, stimulating sales while cultivating emotional connections, and delivering targeted messages. P...
Published in IOP Conference Series: Earth and Environmental Science
Village development is an inevitability and increasingly important in the Indonesian economy. However, various obstacles still hinder the village from being far behind. One thing expected to drive village progress is the development of innovations suitable for villages. This research tries to analyze the role of innovation in village development in...
Published in Management & Marketing
Non-formal music courses are currently experiencing rapid development in emerging countries, many young people are voluntarily taking music courses in addition to their formal education. With the increasing number of music courses, the level of competition is getting tougher putting marketing issues upfront. Unfortunately, research on consumer expe...
The continuous development of technology leads to stimuli-dense consumption environments for consumers. Although the literature primarily highlighted the advantages of adopting technologies to support consumers' decision-making process, these systems may also require too much attention and excessive effort to be considered always rewarding. Accordi...
Published in Frontiers in Psychology
As the concepts of intellectual property and media marketing have gained popularity, media marketing has gradually become an integral part of intellectual property marketing, and its use has become more widespread. However, the field of intellectual property marketing (media marketing) has become confused and faces challenges such as loss of unique...
The lockdown ordered to mitigate the spread of the COVID-19 virus impacted SMEs, in Bogotá companies, organizations and institutions had to transform their operations to use digital channels in order to connect with their consumers. However, these types of companies are the ones that present a technological lack in infrastructure, resources and cap...
