Based on a theoretical framework on media education and digital citizenship, as well as the results of longitudinal research on media use and consumption, which includes quantitative/survey and qualitative/focus group methodology with teachers from public and private Basic Education networks in São Paulo, this article seeks to identify challenges a...
The paper reflects upon the appropriation of the Latin-American theories by the Brazilian scientific production in the area of reception studies. This frame is justified by the importance of the country in the continent’s investigation scenario, in both quantitative terms and in the continuous effort of the Brazilian’s academic research qualificati...
The purpose of this article is to understand how habitus and cultural capital (BOURDIEU 1983, 2008) – ways of living – of “fighters” impact readings of telenovela – ways of seeing. We called “fighters” the social group that became known as “new middle class” but that would be nothing more than a working class with better consumption conditions. In ...
Mexican young people who are in age of attending college represent a fourth of total population. However, multiple studies show a segment of the population that, according to some people, is lethargic, isolated and without a promising future. This study aims to break through these assertions and analyze another perspective on the situation. We will...
This paper assumes that in Brazil the soap opera is a cross-cultural product that constitutes an important part of the social stage. This fact implies that the melodramatic tales that populate the everyday experience of Brazilians are a constituent part of their worldview. It also assumes that the routine of viewing and commenting on the arguments ...
Based on my doctoral thesis Living a project in family: media consumption, female beauty and the youthful dream of becoming a professional model, that investigates the participation of the media (and also family) in the construction of the desire to be a professional model. The discussion is centered on the analysis of quantitative data on the medi...
