Twitter has become the Internet social network of choice for most political leaders and its use was significant during the hardest months of COVID-19. This paper analyzes the effects that the speeches of the main political leaders in Spain have had on the management of the communication of COVID-19, in order to verify how their speech has influence...
The social media has become one of the main political communication channels. Therefore, the main purpose of this research is to assess the communication strategies—specifically TikTok activities—implemented by Andrés Arauz and Guillermo Lasso, the final candidates for Ecuador’s presidency in 2021. The content analysis technique was applied to the ...
Mariana Rodríguez (@marianardzcantu) is a businesswoman and influencer with more than 2 million followers on Instagram. Since October 2021, she is the head of the Amar a Nuevo León office, a position she obtained for being the first lady of that Mexican state. The aim of this research was to identify what role Rodríguez played as first lady during ...
The paper seeks to determine the application of Astroturfing strategies on Twitter, at the Spanish level, during the period of the pandemic caused by covid-19 in the spring of 2020. Statistical analysis, network analysis and machine learning techniques, around 32,527 messages, published from the state of alarm decree in Spain (March 14, 2020) until...
New Media have modified the production and use we make of the static and dynamic images displayed on our mobile devices. The audio-visual panorama is full of possibilities for combining formats and resources. In recent years, the verticalisation of the screen has arrived as a support for audio-visual communication in Communication and Information T...
The article addresses from a theoretical perspective the use of marketing techniques in the field of territories, due to the fact that they interact in an unpredictable and changing global market, and where competition from other places or rival organizations is increasing. And it is in this scenario, where the use of the territory brand acquires i...
This article aims at establishing the informative approach by different national daily journals regarding the President of the Republic Andrés Manuel López Obrador’s idea to raffle the presidential airplane. Eighty-four (84) journalistic articles from five national newspapers were analyzed using a quantitative content analysis of frames approach, w...
This article analyzes Twitter messages, in Spanish and English, during the development of the last conflict between Armenia and Azerbaijan over the historical Nagorno-Karabakh region. This conflict, along with the issues about Abkhazia and South Ossetia, is one of the most important crises in the South Caucasus. Two algorithms designed for processi...
The 2021 general elections in Peru took place in an unusual context generated by many factors. In addition to taking place within the bicentennial year of the country's independence and having eighteen presidential candidates, the electoral process was marked by a deep political crisis and the COVID-19 pandemic. In this context, the present researc...
The current media context is characterized as a hybrid system in which old and new actors coexist and, at the same time, compete for their hegemony in the media sphere. In this context, Covid-19 has generated an “infodemic” or information overexposure that has made it difficult for citizens to access reliable sources and guidance. Therefore, the ma...
