This paper addresses the use of transmedia narratives as a resource for the teaching-learning process in Audiovisual Communication degrees at Spanish public universities. To do so, it uses as tools a bibliographic review of the literature on the subject and a content analysis of 331 teaching guides in which a search for terminology on the subject h...
In this article we analyze the political communication of the Mexican government in the management of the COVID-19 pandemic. We take as a starting point the daily evening conferences as a space in which the political and scientific discourses are in tension. Moreover, in these conferences the government built a narrative that seeks to gain support ...
Social media channels are frequently used by different audiovisual products when promoting content and generating conversations around their brands. In the case of fiction series broadcast by Netflix, the most widely used social media are Instagram, Facebook, and Twitter. This research aims at stablishing what the characteristics are of the content...
Este es un estudio sobre la recepción de la subtitulación para personas sordas (SPS) en directo y semidirecto de informativos españoles. Este tiene como objetivo analizar la comprensión y la opinión de usuarios con discapacidad auditiva. Se seleccionó un corpus real y relevante para la investigación y se reclutó una muestra de 52 sujetos con discap...
Teen series are a star media product around youth culture, and at the same time that represent the prototype of serialised fiction programmes preferred by the teen audience. This article presents the results of a study of 50 contemporary teen series, produced in The United States, The United Kingdom and Spain. Through a qualitative approach and a m...
The identification of cruelty as something intrinsic and not external to the human being is one of the great questions that the performing arts, especially cinema and theater, have faced since the dawn of the 20th century. The main objectives of this study have been to identify the main characteristics of the cinema of cruelty by André Bazin and th...
El artículo estudia las preferencias de consumo mediático del público infantil de 3 a 6 años. Se efectúa un análisis de contenido de Peppa Pig para descubrir de qué manera su visionado condiciona el desarrollo de la identidad personal. La investigación se ha enmarcado dentro de una metodología mixta. El cuestionario pasado a 92 niños y niñas de la ...
The objective of this article is to analyze the online creative practices in which the digital image acquires a central role, in processes where it is proposed to rethink and question, from an aesthetic point of view, both a language—the audiovisual and media industry—and a sociopolitical reality—that of Mexico—. Colectivo Los Ingrávidos—a group of...
Resumen: Menajes que tradicionalmente se divulgaría en formato físico hoy se combinan con plataformas digitales. La producción por soporte documental está apenas estudiada en el área de comunicación, con excepción de las revistas científicas, y ese es el objetivo de este trabajo de investigación. No se identifican estudios similares previos ni se h...
Between 1990 and 1991, during the first Gulf War, the exclusive coverage of the conflict by the US network CNN revealed the cultural hegemony of Washington also in the mediatic sphere, and therefore the European delay in the same domain. In order to counteract this phenomenon, a consortium was formed by a large number of European state broadcasting...
