This cross-sectional study aims at analyzing the perceptions of mothers, community leaders, and nutrition/health care workers (NHCWs) about using videos in nutrition and health programs compared to posters. In total, we recruited 42 mothers, 39 community leaders, and 30 NHCWs from villages and local organizations in two rural districts in South Ben...
The study aims to analyze the effects of relational marketing and social networks on the satisfaction of university students. The research focuses on two academic activities: administrative procedures and academic communication. A theoretical model based on Relational Marketing was designed, and the Structural Equation Model (SEM) was applied to ev...
Previous investigations focused on web 2.0 communication in Spanish universities reach contradictory conclusions, although they agree on the existence of problems in their use of social networks. The present work delves into this field, expanding the limits of the number of universities, social networks and statistical analyses of prior studies. A ...
In the business world, part of the success depends on there being a solid unders-tanding between the people who are part of the organization, since interpersonal commu-nication plays an important role in the achievement of goals and in the development of a climate and positive environment for performance. Communication, empathy and happiness are th...
This article is a descriptive approach to film consumption trends in communications students at higher education institutions in Lima. In recent years, the arrival of the Internet, and with it the digital revolution, has brought about an important change in people's consumption patterns with respect to their preferences when consuming movies. Digit...
In this work I offer a series of conceptual tools destined to explain the processes of social communication in world society and their relationship with the dynamics of social change. The theoretical exploration is structured around two sociological assumptions. The first argues that the dynamics of social communication, in most national societies,...
Today, it is not clear if the use of sustainability in the Colombian advertising discourse is a reflection of the organizations’ integral commitment or, simply, a resource to seduce consumers. For this reason, this research aims to discover what role sustainability plays in the discourse of Colombian brands. To do this, firstly, the most awarded ad...
Traditionally, health programmes were framed in the general media, especially on television, where it was not difficult to find leading experts who became familiar faces to the general public. However, the arrival of new technologies and their subsequent democratisation has meant that for a large part of the population, online has become a priority...
Within the framework of the research project "Information coverage of the Coronavirus in the Colombian digital press", this work was developed to know the state of the art on health emergencies, such as COVID-19, in the context of the media (traditional and digital). This work was developed to know state of the art on health emergencies, such as CO...
From the perspective of the responsible consumer, it is considered that part of the management and consumption system known as fast fashion is driven by a certain feeling of happiness achieved through the culture of the object. However, it is becoming evident that this industry is facing the tyranny of fast fashion, and this feeling can be consider...
