Published in Contemporary Agriculture
Edible oil is a critical component of food and a significant source of energy for human beings. Most households in Sri Lanka prepare daily meals with edible oils. However, the adulteration of cooking oil is abundantly taking place in the country. Therefore, the purpose of this study is to examine the buying behavior of coconut oil consumers and the...
Published in Frontiers in Public Health
Objective To understand the blood glucose meter buying behavior of type 2 diabetic patients with poor glycemic control (two or more HbA1c ≥ 8% during visits in one year) and identify factors influencing it. Methods A survey was conducted among 585 diabetic patients with poor glycemic control who were treated in the outpatient or inpatient clinics o...
Published in Frontiers in Psychology
Draw on the protection motivation theory, this study investigated the impacts of intolerance of uncertainty on “untact” buying behavior, and examined the sequential mediating role of the perceived risk of COVID-19 variants and protection motivation. A total of 1,564 (Mage = 20.75, SD = 1.92) young individuals participated in the survey. The serial ...
Purchasing second-hand products on the internet has become more common among private persons. The increase of internet usage among the population in combination with an increased demand for second-hand products results in the online-based C2C market (consumer-to-consumer market) becoming an even more interesting field to study within. Prior researc...
Bakgrund: Matpriserna har under den senaste perioden ökat drastiskt i Sverige till följd av bland annat Covid-19 pandemin, kriget i Ukraina och klimatförändringarna. För den enskilde individen har detta gjort ett stort avtryck på matkontot när priset på livsmedel som kött, mejeriprodukter, frukt och grönsaker blivit dyrare. Av denna anled...
The purpose of this study is to examine and clarify what impulse purchases look like online. The method chosen was of a quantitative nature in the form of a digital survey and was used to try to answer the research question "What are the influencing factors when impulse buying online, and what are the influencing factors when impulse buying clothes...
This paper is about femvertising which is used as a strategy within marketing to attract female consumers. This strategy is done by companies by pushing for gender equality and female empowerment in their ads. There is a lack of research regarding how femvertising affects consumers' purchase intentions and buying behavior. Further research also nee...
Published in CNS spectrums
Few studies have analyzed compulsive buying behavior in relation to a specific product. Smartphones are hugely popular products today, especially among young people. These two aspects have motivated this research into the compulsive buying behavior of Smartphones by university students. To study this behavior, the main features that differentiate c...
The past few years have seen significant demographic changes in most regions, including an increased elderly population. Subsequently, elderly citizens comprise an important market segment of consumers, with the food industry one of the most affected areas in this context. However, food market managers previously believed that elderly consumers’ ne...
The objective of the study is to analyze the purchasing behavior of consumers of organic sacha inchi oil (Plukenetia volubilis L.) from the AB economic sector of modern Lima, taking as reference three independent variables that correspond to attitude, subjective norm and intention in buying behavior. The sample consisted of 435 people (73.9% women ...
