Zhao, Hong Song, Lijuan
Published in
Frontiers in Psychology
The experience value of online education is a hot topic in both theoretical and practical circles, but research on its mechanism of action is limited. Therefore, this study systematically investigates the relationship between brand image, experience value, and continuance intention through a theoretical analysis of brand image, and discusses the bo...
Konečnik Ruzzier, Maja Petek, Nuša Bavdaž, Mojca
This paper explores the concept of consumerbased brand equity and its relevance in today’s environment. In doing so, we extend the previously used dimensions of brand awareness, image, perceived quality, and loyalty to include the dimension of brand relationship. By conducting an empirical study with brand users in Slovenia, we confirm that brand r...
Wiratama, Bayu Wijaya, Angga Pandu Prihandono, Dorojatun Wijayanto, Andhi Suhud, Usep
The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of consumers. Word of mouth has not been investigated much in providing information to consumers that a store is following the trend. The study aims to examine the role o...
Shen, Yan Ahmad, Riaz
Published in
Frontiers in Psychology
This study aimed to provide practical implications for South Korean corporations seeking to enter the Chinese market. It explored the influences of brand image and favorability toward citizens in a product’s country of origin (FCPCO) on consumers’ product evaluation and repurchase intention, in addition to examining the moderating effects of proced...
Bordonado Bermejo, María Julia Jaspe Nieto, Javier
Objective: Analysis of the institutional communication actions carried out by the Spanish Guardia Civil on the social network TikTok. Design / methodology / approach: Quantitative study for the purpose of measuring the impact of said communication actions. Subsequently, the research addresses the legal problems and the ethical debate regarding the ...
Yamamoto, Noa Zarkawi, Anas
Brands implement some strategies in choosing the right marketing activities and engaging in CSR activities in order to build up a positive brand image in the consumer's mind and to influence their perceptions. “CSR-brand fit” is the level of matching between a company's objective and the implemented CSR activities. The purpose of this study is to ...
Freire Castro, Becker Jaramillo Quezada, Pamela Villavicencio Rodas, María Sánchez González, Irene
Maintaining a good brand image will help companies or organizations to obtain positive perceptions and, above all, to make them last in the consumer's mind. The objective of this research is to analyze the influence of brand image on the love and loyalty to the brand of consumers in the textile sector, for this a quantitative study was used, which ...
El Nar, Chadi Zakka, Antoine
L’article s’interroge sur la perception de la jeunesse libanaise vis-à-vis de l’identité et l’image de marque de leur pays. La crise que connaît le Liban démontre d’importants problèmes qui sont la conséquence de la situation existante depuis trente ans. Le mouvement de contestation commencé en 2019 constitue alors un facteur d’optimisme pour les j...
Shagui González, Joyce Ruiz Calva, Miriam Villavicencio Rodas, María
In the face of constant evolution, today's textile stores must be more prepared for excessive competition and customer demands when purchasing this type of product. Now, more than ever, service quality has taken on an important role since it is necessary to meet customer requirements and ensure that all the organization's activities contribute to s...
Vasquez Rodriguez, Camila Daniela
The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, th...
