hurani, jamal abdel-haq, mohammed kayed
This study examines FinTech adoption in the Palestinian banking sector, highlighting its role in driving innovation, improving customer satisfaction, and ensuring competitiveness. Using an extended Technology Acceptance Model (TAM) and SmartPLS 4.0 software for structural equation modeling, the research investigates factors influencing FinTech adop...
Copaja Arocutipa, Tania Yasmina Condori Ccosi, Brenda Shumny Romero Carazas, Rafael
This research aimed to analyze the shared perspectives on neuromarketing as a tool for brand positioning. It was based on qualitative sociological research with a phenomenological design and an inductive approach. Likewise, hermeneutics was addressed to interpret the semi-structured interviews carried out with 7 study participants, which were proce...
Sixto-García, José Duarte-Melo, Ana Andrade, José Gabriel
Published in
Frontiers in Communication
Introduction Digital journalism is well established in Portugal. However, the Portuguese public tend to opt for traditional media websites over those of a digital native nature. This research will confirm whether the reason for the national success of the former type of media is that their websites offer more participation mechanisms for the public...
Grujičić, Nina
Podjetja so se čedalje bolj začela osredotočati na pomen blagovnih znamk in na zavedanje, da lahko z močno čustveno vezjo med potrošnikom in blagovno znamko dosežejo višji tržni delež ter posledično višji dobiček. Čedalje bolj pa je poudarjena močna vez, ki se razvije med potrošniki in blagovnimi znamkami, med katerimi prihaja do vedenjskega proces...
Arnaut, Lea
Lojalnost in podoba trgovine sta med seboj povezana dejavnika, kar so v preteklosti potrdili že različni raziskovalci. Podobo trgovine razumemo kot zaznave in prepričanja potrošnikov o določeni trgovini, ki vplivajo na vedenje kupcev. Dobra podoba trgovine je tako teoretično in empirično opredeljena kot ključna determinanta ekonomskega uspeha in lo...
Nose, Martina
Namen raziskave je preučiti pomen in vpliv zvočne znamke na potrošnike, s posebnim poudarkom na razumevanju, pomnjenju in prepoznavanju znamke. Raziskava se osredotoča na dve hipotezi: (H1) zvočna identiteta pozitivno vpliva na razumevanje znamke in (H2) zvočna identiteta pozitivno vpliva na pomnjenje in prepoznavanje znamke. Metodologija raziskave...
Noori, Siavash Niknami, Mehrdad Sabouri, Mohammad Sadegh Rafiee, Hamed
Published in
Frontiers in Sustainable Food Systems
Brands are among the most valuable assets of agricultural businesses. Geographical branding can play a fundamental role in national and international markets by creating a competitive identity. On the other hand, orchard owners in a certain geographical region can understand the status of a product’s supply chain. Nonetheless, few studies have focu...
Antriyandarti, Ernoiz Melati, Nimas Suci Kusuma Maulana, Rifqi Aji
Published in
Open Agriculture
The rice sector is crucial to the Indonesian national economy. One of the staples in Indonesian society is rice. Many factors influence consumers’ purchase decisions. Rice brands can influence the psychological condition of the community, which raises the assumption that well-known brands of rice are in good condition and suitable for the community...
Khvorostyanaya, Anna
Published in
E3S Web of Conferences
Strategy determines the success of the long-term development of any enterprise. In the context of sustainability, the consumer wants to be aware of what strategic principles the company adheres to, including questions about the use of environmental materials, technological innovation, corporate social responsibility, and other aspects. All these as...
Kerry, Lucyann Aguerrebere, Pablo Medina Burgess, Scott Chadli, Lakhdar
Published in
Frontiers in Communication
Private and public companies, as well as public authorities and governments, resort to corporate communication to build trust relationships with their stakeholders and, in this way, reinforce their corporate brands. However, they face different challenges including social transformations and cultural changes. This study evaluates how the FIFA World...
