Vloga elementov logotipa blagovne znamke pri porabnikovem zaznavanju in odzivih
An analysis of Generation Z attitude towards loyalty programs of high-fashion retailers
Anthropomorphism in the automotive industry and its relationship with perceived brand warmth and brand competence
Management luksuznih blagovnih znamk v digitalnem okolju
The role of a brand name in technology sector for consumer behaviour of millennials
Sinergični učinki soznamčenja
Analiza zaznavanja potreb po nujnih in luksuznih dobrinah ter načina njihovega zadovoljevanja pri generacijah X in Z
The role of employer branding for attracting and retaining the best employees
Vpliv pospeševanja prodaje na odločitev o nakupu določene blagovne znamke tekaških copat
Consumer-brand relationship in direct-to-consumer business model
