Currently, banks offer a wide range of products and services that are available by Internet particularly after the COVID-19 pandemic. This situation has contributed to changes in consumer behaviour and preferences. This applies to the banking sector and banking services.The article presents the result of the empirical study. The conducted research ...
The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Comp...
Lately, the global banking services industry has faced numerous challenges: the digitalization, increased competition, the instability of monetary and foreign exchange markets, and the volatility of exchange rates. However, at present, banks are facing the greatest challenge of all that is, placing the customers at the centre of business and the sy...
Za uspešno poslovanje bank na izjemno konkurenčnem trgu je najbolj pomembno zgraditi zaupanje in razumevanje komitentov, njihovih želja in zahtev. Dandanes so komitenti vedno bolj informirani, kar pomeni, da se na bančne storitve vedno bolj spoznajo. Posledično to pomeni, da so zahtevnejši, in s tem banke prisilijo, da se neprestano razvijajo in po...
With the continuous technological enhancement of banking services, customers can avail of better, more secure services which present improved opportunities and convenience. Of the many methods available to perform banking operations, customers commonly use traditional banking, online banking, and mobile banking. Each of these existing methods has a...
The objective of this study is to examine the impact of financial literacy on entrepreneurialgrowth in Southern Nigeria. To achieve this, a qualitative research approach was employed.Twelve respondents were interview, and primary data were generated for this study viasemi-structured interview. The information were transcribed by listening to the re...
Uno de los principales riesgos a los que están sometidas las entidades financieras son los ataques de fraudes electrónicos. Billones de dólares en pérdidas son absorbidas cada año por las entidades financieras debido a transacciones fraudulentas. Este artículo plantea un modelo que considera los principales retos en el diseño de un sistema de detec...
Wraz z rozwojem usług bankowych i wykorzystywanych w nich nowoczesnych technologii istnieje potrzeba edukacji konsumentów w zakresie efektywnego i bezpiecznego korzystania z oferowa-nych produktów. Celem artykułu jest ukazanie prowadzonych przez Unię Europejską i państwo Polskie działań zapobiegających zagrożeniom dla uczestników rynku. Omówiono ró...
Plačevanje položnic je neizogibna obveznost vseh ljudi, ki nas prvič doleti med 15. in 25. letom starosti. V današnjem času imamo na voljo veliko različnih načinov njihovega plačevanja. V diplomskem delu je predstavljeno elektronsko prejemanje in plačevanje položnic, osredotočeno na uporabo pri fizičnih osebah s poudarkom na varnosti, hitrosti, pre...
Published in Studies in Business and Economics
Neuromarketing as research method contrbutes to understanding consumer behavior a step further than traditional marketing research. The aim of the current study is to explore the usability and cognitive understanding of banking services webpages. In this regard, the theoretical part of the article reviews the relevant literature related to neuromar...
