Cette communication appréhende l’impact de l’enracinement émotionnel sur la relation consommateur-marque. Elle étudie la consommation ancrée dans un environnement physique (lieu), socio-familial (personnes) et historique (passé). Notre étude réside dans la conduite d’une expérimentation sur un échantillon de 405 répondants, testant l’impact des tro...
The global economic integration in the digital era, crafting marketing messages that resonate across diverse cultural landscapes poses a significant challenge for businesses. This study examines how consumers’ power distance beliefs and the use of exclusivity and authenticity in marketing communications influence their preferences. Through Study 1a...
This study emphasises the pivotal role of emotions and cultural backgrounds in shaping tourists’ perceptions of authenticity within Andalusian Paradores. By employing an innovative machine learning method to analyse an extensive database of User-Generated Content, this research study reveals that certain emotions significantly diminish perceived au...
The post-war social housing estate, Cité Modèle (Model City) in Laeken-Brussel (BE) was designed with CIAM principles in 1950s as a high-rise modern residential district where different types of dwellings integrated with car-free zones, wide green areas and various social facilities. Today it is an exceptional urban site in the history of modern ar...
This paper contributes to international debates about ‘authenticity’ in higher education, especially where this is embroiled in technology-oriented aspects of educational policy and practice. It describes activity theoretical research in a setting of engineering higher education, in industrial attachments taking place at distance, during which stud...
El presente artículo describe la intervención efectuada en el escenario del Teatro romano de Medellín (Badajoz, España) desde enero a abril de 2011. Este teatro, datado en los últimos años del siglo I a.C., fue abandonado, expoliado y ocupado por edificaciones diversas a lo largo de la Edad Media. Las excavaciones arqueológicas acometidas de 2007 a...
In a long-forgotten essay, Alvin Gouldner defended the distinctive contributions of Romantic social science. Today, half a century later, very few would risk making a similar plea. Owing to its deconstruction, the discourse of Romanticism has increasingly fallen out of favor in the social sciences, meaning social scientists have progressively come ...
Physical Trading Card Games (TCGs) face inherent challenges, including vulnerability to theft, damage, and counterfeiting. Trading systems primarily depend on third-party marketplaces that collect fees from each trade, without benefiting the game developers. Players also deal with problems associated with shipping, such as high prices, long shippin...
The rise of the Internet has transformed communication and information access, but it also raises serious privacy concerns, especially regarding personal image sharing. This paper presents a novel reversible and authenticable data-hiding scheme for encrypted images that utilizes interpolation techniques and substitution methods. Our encryption syst...
