This article analyzes the metaphor “the public is the family”, composed by the singer Abel Pintos (1984, Bahía Blanca, Argentina) to communicate something about his relationship with his followers. Primarily, the study performs a brief account of the artist's life, its works and its current activity as an art promoter. After that, the study reviews...
Nation branding is a dynamic and rapidly developing practice and a subprocess under the wider process of mediatization for promoting or readjusting images of a nation-state for tourists or investors. Especially young nation states have a felt need to build new images of themselves in the eyes of the surrounding world, but since thesenation states a...
Through an analysis of news content about culture and shows in television news, print newspapers, digital newspapers and radio newscasts in Chile with higher audience or readership levels, this paper compares the presence of civic, service and infotainment roles in both information fronts bet- ween the different analyzed platforms. The results of t...
This paper analyzes the audience created by cyber media and compares it to the actual profile of reader 2.0. After comparing the data obtained through two research phases (content analysis and quasi-experimental design) in the digital versions of 20 Minutos, ABC, El Confidencial, El Mundo, El País, El Periódico, La Información, La Vanguardia, La Vo...
Spanish public television has suffered a serious loss of audience during the five-year period between 2010 and 2015. is period was marked by the introduction of digital terrestrial television in Spain, the elimination of commercial advertising in public channels and the new legal framework introduced by the General Law of Audiovisual Communication ...
This study aims to contribute to the understanding of the factors that promote popularity and visibility of certain online posts. Based on a video posted on YouTube that reached almost 5 million hits, this research indicates reasons which may explain the popularity and the visibility – social capital categories proposed by Recuero (2009) – of the v...
Resumo A autora apresenta nesse livro sua pesquisa sobre a audiência das telenovelas em Portugal, focando nas razões da superação da teledramaturgia portuguesa sobre a brasileira a partir de 2008. Para tal, apoiou-se na abordagem da “Teoria Fundamentada em Dados”, em sua investigação, para prover um “modelo da audiência das telenovelas” tomando por...
We are interested here in the antithetical function of the grotesque against classical representation, which has given rise to the forms of dislocation and dispersion effects being related to the carnivalesque or burlesque narrative, not only in literature, but also in the cinema, television, and sometimes, in one’s own lived experience. This is po...
Mexican young people who are in age of attending college represent a fourth of total population. However, multiple studies show a segment of the population that, according to some people, is lethargic, isolated and without a promising future. This study aims to break through these assertions and analyze another perspective on the situation. We will...
The changes televised fiction has experienced in the context of media convergence are addressed in this paper, and a proposal is outlined for analyzing the mechanisms and strategies Spanish television chains use to disseminate and promote fictional products through the Internet. / Neste trabalho abordam-se as transformações experimentadas pela ficç...
