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The purpose of this essay is to anthropologically interpret the messages and images of the flyers distributed in the streets to advertise the consumption of love magic Its content is described and systematized the role played by those who carry out the rituals and the loving ideals spread by those who market these cultural products is interpreted The methodology focuses on the contrast of one hundred flyers collected in some colombian cities during the last eight years It was found that the street advertising of love magic is focused on the ritual of the mooring which is not only desired by popular sectors or by women exclusively and that this resource of love assistance is frequented by various socioeconomic sectors of the population society since each one finds administrators of the magical according to their respective cultural capitals Love is one of the areas that deserves more attention in everyday life in general terms maintaining loving and sexual ties with a particular partner is a sophism of happiness and security for many people The ritual of the mooring represents symbolic violence related to humiliation and domination This topic is relevant since it innovates in the study of magic and religious syncretisms by studying what the flyers say that offer the possibility of solving abandonment and infidelity through the resource of secret and distance mooring El prop sito de este art culo es interpretar antropol gicamente los mensajes y las im genes de los volantes que reparten en las calles para publicitar el consumo de la magia amorosa En ese sentido se describe y sistematiza su contenido se interpreta el papel que desempe an quienes realizan los rituales y los ideales amorosos que difunden los individuos que comercializan con estos productos culturales La metodolog a se centra en el contraste de cien volantes recolectados en algunas ciudades colombianas durante los ltimos ocho a os As se encontr que la publicidad callejera de la magia amorosa est centrada en el ritual de la liga o el amarre que no solo es apetecido por sectores populares o por mujeres sino que este recurso de asistencia amorosa es frecuentado por diversos sectores socioecon micos donde cada uno encuentra administradores de lo m gico seg n sus respectivos capitales culturales El amor es uno de los mbitos que merece mayor atenci n en la vida cotidiana pues en t rminos generales sostener los v nculos amorosos y sexuales con una pareja en particular es un sofisma de felicidad y de seguridad para muchas personas El ritual del amarre representa violencias simb licas relacionadas con la humillaci n y la dominaci n Cabe a adir que este tema es relevante puesto que innova en el estudio de la magia y de los sincretismos religiosos pues analiza lo que dicen los volantes que brindan la posibilidad de solucionar el abandono y la infidelidad a trav s del recurso del amarre en secreto y a distancia

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Magia amorosa promocionada en volantes: ritual del amarre

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with administrators of magic as keyword