[ES] El proyecto Jardín Turia se especializa en el place branding y la estrategia transmedia con el fin de fortalecer la imagen de los Jardines del Turia y hacerla más presente en la vida cotidiana de los ciudadanos de Valencia. Los jardines del Turia son uno de los lugares más emblemáticos de la ciudad. Gracias a su historia, el antiguo cauce del ...
[ES] Este Trabajo Final de Máster consiste en el estudio y la aplicación de estrategias de promoción en redes sociales y de transmedia del tema Sonda, obra del artista yeclano de música urbana Raw Krudo. Se trata de dar con una planificación que se pueda trasladar a otros artistas y canciones, haciendo las evaluaciones y modificaciones pertinentes ...
[ES] La comunicación de cualquier proyecto en el contexto digital tiene que tener en cuenta todas las ventanas a las que puede tener acceso. En el caso de un programa de radio que se emite por FM, internet y TDT y que se puede escuchar en podcast, debe valorar cuáles de estas son las mejores opciones y establecer una estrategia de acuerdo con sus c...
Rebecca Shoptaw's Middlemarch, the series adapts George Eliot's Middlemarch in the 21st century. This daring rewriting represents the current diversity in its characters and is part of the digital humanities to question the modern aspects of the Victorian novel. This study reveals Middlemarch's contemporaneity thanks to the web series which display...
[EN] ENHANCE Alliance is a cluster of seven highly-qualified Technological universities. All of which have a high number of students and stakeholders to reach out to. From the current status of their social media platforms and events, the turnout has shown to have a low engagement rate and is becoming an area of increasing concern throughout the Al...
The flexibility of the podcast, a format which favors the listener autonomy and control in the access to the content and the intimacy and personalization in the listening, allows us to expand the reach of audiovisual fiction through transmedia stories that expand the possibilities of the user’s connection with their stories, backgrounds, and charac...
This research project proposes the design of a methodological guide for making transmedia and multiscreen non-fiction audiovisuals, a document that provides guidance on the process of creating, navigating and interacting with projects in media ecosystems. The methodology used in the research project is qualitative, based on an action-research desig...
This article is part of the results of the author’s doctoral research, aiming to address the decisions made in the process of scripting a transmedia proposal, taking as a case of analysis the production De barrio somos, by the DCMTeam team from the city of Rosario, Argentina. In this opportunity, we start by developing the concept of transmedia nar...
Introduction: The relation between education and transmedia storytelling has been developed through diverse paths and based in different criteria, such as genre, source, temporality and the one corresponded to the given education level been observed. The present study aims to contribute to the understanding of ongoing processes that transmedia stor...
TCC (graduação) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Design. / Este relatório apresenta o desenvolvimento da coleção proposta Contos de Teyvat, livros de contos com seus conteúdos retirados do jogo Genshin Impact, com foco na produção do primeiro livro da coleção. As metodologias utilizadas ao longo do projet...
