Economic development in Ecuador is based on the export of primary products from the oil industry, on the one hand, with little weight in the production of derivatives and on the other hand, non-oil international trade is manifested with exports of bananas, tuna, sardines, shrimp, flowers and pitahaya among others. These land and sea products are ma...
[ES] Este trabajo pretende diseñar de manera teórica un Plan Director para desarrollar la estrategia de turismo en el municipio valenciano de Casinos, analizando sus atractivos y las infraestructuras necesarias para potenciar su desarrollo. El Plan está estructurado en estrategias, cada una de las cuales tiene sus correspondientes objetivos y, para...
[ES] El propósito de este Trabajo Final de Grado es la creación de una nueva estrategia turística para el municipio de Beniarjó, utilizando nuevas tecnologías como pueden ser los códigos QR, para así poder transmitir a la población y al turista, mediante imágenes explicativas, cómo era la localidad en el pasado y la riqueza cultural que poseía. Se ...
Published in Marketing – from Information to Decision Journal
The Tokaj wine region is a unique, over a thousand-year-old wine-growing tradition in the world, which is a survival of a living cultural landscape. The Tokaj Wine Region Development Council was established in 2014 to lead the wine region’s Tokaj-Hegyalja National Program. The development concept in this priority program is aimed at promoting compl...
Published in Environment, Development and Sustainability
This paper utilizes an inclusive community based sustainability framework with a focus on a resort destination in providing a potential model for more inclusive long-range destination planning and implementation. Four diverse, but interrelated areas of sustainable tourism were specified in this framework for a more comprehensive process including e...
This research examines the strategy concept [Hax, A., Majluf, N. (1991). The strategy concept and process: A pragmatic approach. Englewood Cliffs, NJ: Prentice-Hall International] in tourism before exploring how different schools of strategy [Mintzberg, H. (1994b). The rise and fall of strategic planning. New York: Prentice-Hall] are applied in eve...
