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Nowadays television is in a clear renovation position due to mediatic alignment processes The recent technological changes have altered the definition of the time-space viewing so it s being necessary to approach a new type of consumption that today is securing itself progressively the time shifted audience This investigation relates to this kind of audience facing the traditional one spectators in the TV market in Spain based on the 2008 s ratings It keeps the line of previous studies but with an updated time frame in which Television consumption has been outstandingly altered by the introduction of the Over-the-top media services OTT The results show that it stands as an increasing consumption in Spain with a clearly visible preference for Spanish series There is an evident discrepancy between the top- rated shows in the traditional linear TV and the time shifted audience These results let us deal with a reflection about the complications of programming for a prime-time that is consumed out of prime-time the reasons for this increase of this type of consumption or the difficulties suggested by the schedules at present La televisi n se encuentra en una clara fase de renovaci n debido a los procesos de convergencia medi tica Los recientes cambios tecnol gicos han alterado la definici n espaciotemporal del visionado por lo que se hace necesario acercarse a un tipo de consumo que se va afianzando progresivamente la audiencia en diferido Esta investigaci n pone en relaci n este tipo de audiencia frente a la audiencia lineal o tradicional en el mercado televisivo en Espa a a trav s de los datos de consumo de 2018 Sigue la l nea de trabajos previos pero con un marco temporal actualizado en el que el consumo televisivo se ha alterado notablemente por la penetraci n de las plataformas OTT over the top Los resultados obtenidos indican que se trata de un visionado creciente en Espa a con una clara preferencia hacia las series espa olas Existe una clara discordancia entre los espacios con mayor xito en consumo lineal y en diferido Estos resultados permiten abordar una reflexi n sobre la dificultad de programar para un prime time que se consume fuera del prime time las razones del incremento de este tipo de consumo o las dificultades que plantean las m tricas actuales de audiencia

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Nuevos hábitos de consumo televisivo: retos de la audiencia en diferido

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with Television Consumption as keyword