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Denna studie utforskar anv ndningen av scrollytelling en metod inom digitalt ber ttande i j mf relse med ett traditionellt statiskt webbformat Studien syftar till att unders ka i vilken utstr ckning interaktivt och multimedia-integrerat inneh ll p verkar anv ndarupplevelse anv ndarengagemang kunskapsf rst else och retention En prototyp f r respektive format skapades f r att genomf ra den komparativa studien Med en blandad metodansats som kombinerar ett kvantitativt fr geformul r och kvalitativa intervjuer samlades data fr n en grupp unga vuxna inom en akademisk milj Ut ver detta genomf rde deltagarna ven ett kunskapstest f r att m ta kunskapsf rst elsen och retentionen Resultaten visar att scrollytelling kar b de engagemang och upplevd f rst else bland deltagarna med en tydlig f rb ttring av anv ndarupplevelsen j mf rt med statiska formatet Samtidigt som kunskapstestet indikerade p en aningen b ttre retention av informationen som presenterades i det traditionella statiska format Slutsatserna pekar p att scrollytelling erbjuder f rdelar f r digitalt ber ttande d r dess dynamiska och interaktiva format kan ka engagemanget och f rst elsen i j mf relse med det traditionella statiska formatet Men det g r inte i denna studie att konstatera en direkt kad retention av information Studiens fynd understryker dock potential f r scrollytelling i kontrast mot det traditionella statiska formatet och d rf r rekommenderar ytterligare forskning att utforska dess optimala design och effektivitet ver olika kontexter This study explores the use of scrollytelling a method within digital storytelling in comparison to traditional static web formats The study aims to examine the extent to which interactive and multimedia-integrated content affects user experience engagement knowledge comprehension and retention A prototype for each format was created to conduct the comparative study Using a mixed-method approach combining a quantitative survey and qualitative interviews data were collected from a group of young adults in an academic setting Additionally the participants also took a knowledge test to measure their comprehension and retention The results show that scrollytelling increases both engagement and perceived understanding among participants with a clear improvement in user experience compared to the static format While the knowledge test indicated slightly better retention of the information presented in the traditional static format The conclusions suggest that scrollytelling offers advantages for digital storytelling where its dynamic and interactive format can enhance engagement and understanding in comparison to the traditional static format However this study does not establish a direct increase in information retention Nonetheless the findings underline the potential for scrollytelling in contrast to the traditional static format and therefore further research is recommended to explore its optimal design and effectiveness across different contexts

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Bortom traditionellt berättande : En studie om upplevelsen av scrollytelling i jämförelse med traditionellt statiskt for...

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