Persistence Modeling in Marketing: Descriptive, Predictive, and Normative Uses
status: published
Household and retail panel data in retailing research: Time for a renaissance?
status: published
Displacement and complementarity in the recorded music industry: evidence from France
status: published
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national br...
As consumers increasingly shift toward online grocery shopping, reconsiderations of traditional marketing tactics become necessary, both to test whether they remain applicable online and to find new options that are specific to online channels. One such novel tactic might entail recommending private-label alternatives for products that consumers ha...
The value of context-specific studies for marketing
This paper clarifies why context-specific studies have scientific merit and provides recommendations to authors and journal stewards on how to develop them well. A context-specific study is a study in a unique setting yielding conclusions that can be considered to have limited generalizability to other settings. A firm's industry-think of pharmaceu...
Density of cigarette retailers near facilities for children and adolescents in urban and rural areas in Indonesia: a geo...
The lack of regulation banning cigarette retailers near facilities for children and adolescents has made cigarettes easily accessible to youth in Indonesia. This study aimed to investigate the density of cigarette retailer near children and adolescent facilities in urban and rural areas in the country. We mapped all cigarette retailers and faciliti...
Forecast adjustments during post-promotional periods
Online display advertising for CPG brands: (When) does it work?
status: published
Mock meat in the butchery : nudging consumers toward meat substitutes
Is it possible to nudge consumers to swap their chicken sandwich for a meat substitute? A field study tests whether adapting the choice architecture of a large retail store increases the purchase of meat substitutes among nonusers. Instead of offering meat substitutes exclusively in a separate, vegetarian section, this study places them next to sim...
EXPRESS: the impact of soda taxes: pass-through, tax avoidance, and nutritional effects
The authors analyze the impact of a tax on sweetened beverages using a unique dataset of prices, quantities sold, and nutritional information across several thousand taxed and untaxed beverages for a large set of stores in Philadelphia and its surrounding area. The tax is passed through at an average rate of 97%, leading to a 34% price increase. De...
