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Ageism is a social problem that has harmful effects on the wellbeing of older people and needs to be tackled It is pervasive and evident in the media e g films television print and social media Despite the fact that non-individual actors have adopted social media on a large scale in contemporary society the social media representation of older people generated by those actors has remained insufficiently studied This thesis aims to increase our knowledge of social media representations of older people and improve our understanding of ageism in the media The knowledge obtained from this research can be used to inform policy and practice in terms of mitigating ageism in the media This thesis consists of four articles which examine social media representations of older people generated by local authorities and media companies with a particular focus on exploring how older people are represented in social media and how social media content about older people is produced Articles 1 3 and 4 present empirical analyses of social media texts about older people generated by Swedish local authorities and Chinese media companies serving to identify the representations that may lead to ageism Article 2 offers an empirical analysis of the production process for social media photos of older people within local authorities serving to explore the ways in which stereotypical third-age representations are generated This thesis employs the methods of content analysis and thematic analysis to examine representations of older people on various social media platforms i e local-authority-managed Facebook pages Tencent Video as a video streaming platform and Sina Weibo as a microblogging platform It also employs the method of thematic analysis to analyse interview transcripts concerning the production of social media photos of older people within local authorities The results of the thesis reveal the complexity and nuances in the representation process and the meanings generated by those representations of older people on social media More specifically the thesis illuminates three ways in which the social media representations of older people lead to ageism 1 the stereotyping of older people through signifying practice 2 the generation and negotiation of the meanings surrounding older people among social actors with different power relations and 3 the use of formal and informal rules within social media in the representation activities of mediatized institutions A synthesis of the findings from the four empirical articles indicates a process of establishing the stereotypical third-age representation as a convention for social media which can be seen as institutional ageism The synthesis also indicates that this stereotypical third-age representation appears to be prominent in different contexts and across the various types of social media under examination In this regard it is necessary to promote knowledge and raise awareness about the risks associated with such representations of older people in the media This thesis deepens our understanding of ageism in the media and generates evidence-based policy recommendations for media producers to inspire more thoughtful and reflexive media representations of older people and later life lderism r ett socialt problem som har negativa effekter p ldre m nniskors v lbefinnande och som d rf r beh ver uppm rksammas och motverkas lderism terfinns och skapas i alla typer av media t ex filmer tv tryck och sociala media genom det s tt p vilket ldre personer framst lls i dessa sammanhang Trots att en rad olika typer av organisationer idag anv nder sig av sociala medier s har forskningen r rande mediarepresentationer av ldre personer n s l nge varit inriktad p individers anv ndning av sociala medier medan representationer av ldre personer i organisationers sociala medier f tt lite uppm rksamhet Denna avhandling syftar till att ka kunskapen om hur ldre personer framst lls i sociala media samt om lderism i media F rhoppningen r att kunskapen ska kunna bidra till att motverka lderism i media genom att p verka s v l policyer som praktik Avhandlingen best r av fyra artiklar och delstudier som utforskar sociala media-representationer av ldre personer som skapats av lokala myndigheter och medief retag med ett s rskilt fokus p hur ldre personer framst lls i sociala medier samt hur medieinneh ll r rande ldre personer produceras Artikel 1 3 och 4 omfattar empiriska analyser av sociala media-representationer av ldre personer som skapats av svenska lokala myndigheter och kinesiska medief retag Artikel 2 presenterar en empirisk analys av den produktionsprocess som f reg r de stereotypiska tredje- lder-representationer som i tidigare studier visat sig vara framtr dande i lokala myndigheters sociala media De metoder som i avhandlingen anv nds f r att analysera representationer av ldre personer och ldrande p olika sociala medieplattformar dvs lokala myndigheters Facebook-sidor video-str mningsplattformen Tencent Video och mikrobloggplattformen Sina Weibo r inneh llsanalys och tematisk analys Tematisk analys anv nds ven f r att analysera intervjudata r rande den process som f reg r att vissa stereotypa-bilder av ldre personer r framtr dande i lokala myndigheters sociala medier Avhandlingens resultat belyser komplexiteten och nyanserna i den representationsprocess och de betydelser som skapas av dessa representationer av ldre personer i sociala medier Mer specifikt belyser avhandlingen tre s tt varigenom representationer av ldre personer i sociala medier kan leda till lderism 1 stereotypifiering av ldre personer genom betydelseb rande praktiker 2 genom att inneb rden av representationerna av ldre personer och ldrande framst lls och f rhandlas av akt rer med olika maktrelationer och 3 genom mediatiserade institutioners anv ndning av formella och informella regler f r sociala media En syntes av resultaten fr n de fyra empiriska artiklarna och delstudierna indikerar att en stereotyp tredje ldern-representation r framtr dande i de olika organisatoriska sammanhang och de olika typer av sociala medier som studerats Syntesen pekar d rmed ocks mot att en stereotyp tredje ldern-representation kommit att blivit vedertagen i organisationers sociala media n got som kan ses som en form av institutionaliserad lderism Det r d rmed av st rsta vikt att fr mja kunskap och ka medvetenheten om de risker som r f rknippade med representationer av ldre m nniskor i sociala media Avhandlingen f rdjupar v r f rst else av lderism i media och bidrar till att skapa evidensbaserade policyrekommendationer f r medieproducenter i syfte att inspirera till mer genomt nkta och reflekterade medierepresentationer av ldre personer och ldrande

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Ageism in the Media : Online Representations of Older People / Ålderism i media : Online representationer av äldre männi...

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