This thesis was conducted to better understand how consumers in Sweden are affectedin the evaluation stage of the EBM model in the context of social media advertisingexposure within the fashion industry and further to identify what factors are importantfor consumers when evaluating different options and see what type of advertisementthat is preferr...
Cities all over the world have increasingly covered the topics about sustainable development. In the recent years, the garment industry has presented responsibilities and engagements towards sustainable development. Environmental awareness has increased in most societies. There is no doubt that consumers are demanding for more sustainable measures ...
Published in SpringerPlus
Although eco-labels were introduced with the intention of encouraging eco-friendly purchasing behavior by consumers, they have had little effect on consumers’ purchasing decisions, and therefore a significant gap exists between eco-label awareness and actual purchasing behavior. The aim of this study was to analyze consumer preference, in terms of ...
Few different goods or beverages are as particular as wine in History of humanity, even being the main symbol of luxury and status from days of Rome. Its particular intoxicating effects together its complex and long-term elaboration makes wine one of the biggest attractions for food and beverages lovers.Unfortunately, being one of the most famous b...
Word of Mouth (WOM) plays an important role in shaping the consumers’ attitudes and behaviors. Social media and social networks have made it possible to express WOM online, which is referred to as electronic word of mouth (e- WOM). Social media and online social networking sites generally involve a collection of user profiles/consumers where they c...
Published in BMC Health Services Research
BackgroundThe article explores the implications of personal budgets within English social care services, which position the individual as market actor. Rooting the research in the broader personalization agenda, the study looks at the limitations of the market in relation to individual purchase of private goods (e.g. home care), in the pooling of f...
Background Children are influencing the family’s decision making process regarding food products. The children’s spending power is increasing and they become consumers in an early age. By influencing the parents, the children make them buy products that they had not planned to buy or make the parents avoid products that they usually would have boug...
[[abstract]]摘要 本文主要探討任意汽車第三人責任保險風險認知與消費決策的相關性，並運用多變量分析來探討受訪者之風險認知及基本資料是否影響消費決策。透過問卷調查的方式，經由因素分析後得到「商品知識的滿意度」、「保險基本風險認知」、「作業流程的需求性」及「投保管道的適切性」等四個風險認知構面及「責任保險商品知覺」、「最適保額認知程度」及「責任保險的重要性」等三個消費決策構面，再運用集群分析法將受訪者分為「重視基本面的投保者」及「重視技術面的投保者」兩大類群。研究結果顯示受訪者之部份基本資料變項會造成風險認知與消費決策之差異；最終由典型相關分析中可得知當受訪者的風險認知程度愈高，對消費決策影響就愈深遠。 / [[abstract]]ABSTRACT This research expl...
