Background: Marketing has over the past decade undergone fundamental changes, and the digitalization has been a part of this development. Borden was the first to present the marketing mix as a concept in the 1950s. The concept consisted of twelve factors that marketing practitioners can use in developing their marketing strategy. McCarthy developed...
El presente trabajo tiene como objetivo desarrollar el lanzamiento de un nuevo tipo de filtro, el cual formará parte dela manufactura del grupo de productos médicos. Se analizan las características de los filtros y se identifica el tipo de filtro a fabricar y a un un lote de 300 piezas se aplica la metodología APQP. Los resultados obtenidos permite...
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O caso apresenta o processo de reformulação do AVANTI, o programa de Sócio Torcedor da Sociedade Esportiva Palmeiras. O Palmeiras é um dos principais clubes de futebol brasileiro, possuindo uma marca consolidada, conhecida nacional e internacionalmente. Atualmente ocupa o quarto lugar no ranking dos clubes com maior número de torcedores no futebol ...
Increasing customer demands for individualized solutions has a major impact on the manufacturing sector. Companies are confronted to producing high volumes in order to meet market demand while customizing their offering to meet specific customers’ requirements. One of the subsequent major challenges of this situation is to cope with the high offeri...
Increasing customer demands for individualized solutions has a major impact on the manufacturing sector. Companies are confronted to producing high volumes in order to meet market demand while customizing their offering to meet specific customers’ requirements. One of the subsequent major challenges of this situation is to cope with the high offeri...
Increasing customer demands for individualized solutions has a major impact on the manufacturing sector. Companies are confronted to producing high volumes in order to meet market demand while customizing their offering to meet specific customers’ requirements. One of the subsequent major challenges of this situation is to cope with the high offeri...
Increasing customer demands for individualized solutions has a major impact on the manufacturing sector. Companies are confronted to producing high volumes in order to meet market demand while customizing their offering to meet specific customers’ requirements. One of the subsequent major challenges of this situation is to cope with the high offeri...
Increasing customer demands for individualized solutions has a major impact on the manufacturing sector. Companies are confronted to producing high volumes in order to meet market demand while customizing their offering to meet specific customers’ requirements. One of the subsequent major challenges of this situation is to cope with the high offeri...
Increasing customer demands for individualized solutions has a major impact on the manufacturing sector. Companies are confronted to producing high volumes in order to meet market demand while customizing their offering to meet specific customers’ requirements. One of the subsequent major challenges of this situation is to cope with the high offeri...
