Women’s mixed martial arts (WMMA) is among the fastest growing sports in the world. Long existing on the margins of combat sports, women are now routinely punching, kicking, kneeing, elbowing, and strangling opponents into submission in front of sold-out crowds in the United States and around the world, as women’s “cage fighting” has suddenly becom...
The lack of women in historical writing has long been discussed in Sweden and could be understood as an expression of a bigger discourse of Swedish gender equality. With two existing women’s history museums and media debates about women’s representation in history books, it seems to be part of both a Swedish and a feminist discourse. With a startin...
Participatory culture (Jenkins, 2006) has opened up the possibility of prosumption for the youngest users, who use social media as a tool for building their (gender) identities. At the same time, as part of a juvenile digital culture they share with their audiences, influencers, and more specifically YouTubers, they act as role models in this proce...
The newly enabled position of a single mother by choice (SMC) sits at the margins between constructions of ‘good’ and ‘bad’ mothering. SMC describes women who choose to parent without a cohabiting partner, which is increasingly often done using alternative reproductive technologies. This research examines personal narrative newspaper articles featu...
The main purpose of this paper is to examine the Instagram vs. reality trend and its meaning. The study aims to contribute to an understanding of whether the trend can be viewed from a postfeminist perspective, as well as if body ideals are reproduced or if the trend works as an opposition against the societal body standards. Earlier research indic...
The purpose of this study is to examine, based on a qualitative semiotic image analysis, how feminist aspects are used by companies for commercial purposes. The starting point for the study is a critical feminist perspective with a theoretical background in the complex discussions about postfeminism, commodified feminism, femwashing and femvertisin...
À travers l’étude des romans de l’auteure britannique Sophie Kinsella et plus particulièrement "Can You Keep a Secret "(2003), ce mémoire tente d’apporter des réponses concernant la qualité émancipatoire du genre littéraire de la Chick Lit sur les femmes dans un contexte post-féministe.
Inside a collection focusing on female murderers in a "post-feminist" context, the article deals with the representation of female characters in films adapted from dystopian young adult novels. I examine the way in which, inside the storylines, female teenage characters are developed in stark contrast to adult women. While teenage girls are depicte...
This essay aims to examine how RFSL (the swedish national association for sexual orientations) is constructing sexsellers by looking at how sexsellers are described in one of RFSL’s texts. The method used in this paper is Fairclough's discourse analysis which will be applied on one text from the website of RFSL. With this method it is possible to s...
L’imaginaire contemporain regorge de figurations du posthumain. Robots, intelligences artificielles, êtres génétiquement modifiés ou améliorés grâce à la science, et clones, qui trouvent leurs origines en science-fiction, foisonnent à présent dans la culture populaire mainstream. Ces entités reflètent des devenirs possibles de l’humain et provoquen...
