Published in Management & Marketing
In recent years, there has been significant advancement in virtual reality (VR) technology development. VR headsets have become lighter, offer higher resolution, and possess more powerful computational capabilities. Previous research has indicated that the level of immersion in operating technological products can positively impact user experiences...
Published in Inquiry : a journal of medical care organization, provision and financing
The COVID-19 pandemic enhanced the use of telehealth as a means of delivering services to patients who required continued and uninterrupted care. This helped to reduce readmission to hospitals where COVID-19 hospitalization was prioritized. Patients with HCV and HIV and other chronic diseases require this type of care. This study evaluated the post...
Purpose: The purpose of this research is to study the factors that influence the acceptance of technology among farmers and their ability to adapt to changing times in agriculture, focusing on Thai farmers. Theoretical framework: The theory was intended to explain an individual’s decision in behavioral technology acceptance, which is determined...
Purpose: This study aims to understand the user’s holistic experiences and beliefs about using OTT video platforms. The study adopts the concept of Cognitive Absorption with the impact of OTT content on it to test the user’s perceived usefulness and continuous usage intention of OTT platforms. Theoretical Framework: The study utilizes cognitive a...
Purpose: The purpose of this paper is to examine the determinants of digital payment continuance intention, which is essential for long term success. Theoretical framework: Expectancy confirmation theory developed by Oliver (1980) and then expectancy confirmation model by Bhattacherjee (2001) examined the need of continuance intention. Looking ...
This study aims to analyse lecturer intention to use the Learning Management System (LMS) in Thailand’s Higher Education (HE) establishments. By using the Technology Acceptance Model (TAM) and conducting a survey of lecturers at ten universities, a total of 396 responses have been analysed, using Partial Least Square Structural Equation Modelling. ...
During the past years, gamification has become an influential trend in technology and the promises are widespread. The definition of gamification is known as the implementation of game elements (leaderboards, badges, points) within a non-game context. The term emerged as a result of business digitalization showing potential in increasing employee e...
This study applied an adoption model, inspired by the technology acceptance model (TAM) and multipurpose information appliances adoption model (MIAAM), to compare key variables explaining adoption patterns of a mobile coaching app that guides and encourages students via a technologybased platform. This article constitutes a pioneer effort to compar...
This article investigates how training public officials from two municipalities in Spain and Cyprus with new technologies affects three dependent variables: level of understanding of the technological innovation being introduced, its perceived usefulness, and its perceived ease-of-use. The tests to determine the impact of training were carried out ...
The purpose of the study is to provide an assessment of both how consumers adopt mobile tourism apps and how consumers use those apps to orient customer intentions to visit tourism destinations. The technology acceptance model (TAM) is used to explore customer intentions to adopt tourism apps. A survey of 630 tourism respondents found that the e-se...
