Studies have shown that women are the most rapidly growing group of consumers for games. A hobby, that for a long period of time has been known as male-dominated, causing controversy with oversexualized female characters as well as prominent negative culture filled with harassment. The times are changing, as target groups are more varied than previ...
In today's digital age, online games have attracted a large number of players from all walks of life due to their rich social elements. Rewards play a crucial role in keeping players engaged. This study examines the impact of social capital-based game rewards on player loyalty and aims to reveal how these reward mechanisms enhance player engagement...
Purpose This study's aim was to investigate the role of the perceived values of gaming on consumers' perceptions of brands as cool as well as the impacts on the consumer–brand equity relationship. The study proposed a framework highlighting the influences of fashion-branded games on brand coolness and building fashion brands' overall equity. As sig...
Published in Journal of gambling studies
This article aims to understand the relationship between basic needs satisfaction, self-determined motivation, and burnout in esports players. To achieve this, we investigate three research hypotheses: (1) The three dimensions of basic needs satisfaction have a positive effect on the self-determined motivation of esports players, (2) The self-deter...
Background: Innovative methods for smoking prevention interventions need to be investigated to increase attractiveness, access hard-to-reach populations, and increase effectiveness. We studied the feasibility and immediate effects of an intervention to reinforce norms and behaviors of young people related to antismoking, integrated into a popular o...
This research study looks at the online game Final Fantasy XIV and the players who have participated in the Ceremony of Eternal Bonding, to gain further understanding behind motives for partaking in an online matrimonial service with another player. This study can be relevant for researchers looking into how players interact with events meant to ge...
The present research work is oriented to the Master's Degree in Basic Education of the National University of Chimborazo, where the TAC (Learning and Knowledge Technologies) is discussed as a technological tool specifically focused on learning in secondary education. The objective of this study is to analyze the influence of ICT in the learning of ...
Nous esquissons un historique de la genèse des premiers émulateurs de jeux en ligne, puis nous pointons les caractères fondamentaux que l'on retrouve dans chacun d'eux depuis près de 20 ans. Notamment le détournement du logiciel « client » et la diffusion à large échelle du code de l'émulateur. Nous décrivons ensuite plus en détail ce que l'adaptat...
Published in Social science & medicine (1982)
We examine internet gaming-related suffering as a novel syndemic most prevalent among contemporary emerging adults. Synthetic analysis of our prior research on internet gaming and health affirms how social factors and mental and physical wellness mutually condition each other in this online play context. Employing biocultural anthropological mixed ...
Being entertained is a major aim among minors online, whether via their smartphone or otherwise. The digital environment responds to this by offering new formulas that combine entertainment with other interests, such as commercial ones, compared with what was traditionally delivered by the media. This hybrid advertising appears to find a good fit b...
