Tato diplomová práce se zabývá problematikou zavádění nového produktu na vinařský trh s důrazem na analýzu spotřebitelského chování a marketingové strategie. Cílem je poskytnout komplexní pohled na procesy a strategie zavádění nového produktu, specificky zaměřené na sektor vinařství, který se vyznačuje vysokou mírou konkurence a rychle se měnícími ...
The COVID-19 pandemic has altered consumer behaviour, leading to varying levels of perceived risk for different products and services. Companies must reassess their market segmentation strategies and adapt them to take effective countermeasures to improve employee performance and achieve the desired results. Research on post-pandemic segmentation i...
status: Published online
Published in SHS Web of Conferences
Older consumers’ consumption patterns differ from those of other customer groups, affecting many business factors and practices, including product development and service delivery. Acquiring, monitoring, and processing lifestyle and other behavior-oriented data become key activities to gain insights about older consumers. While lifestyle patterns h...
[ES] En el mercado actual los consumidores buscan e interactúan con las empresas utilizando Google. En España el 95% de las búsquedas se realizan utilizando Google. Además de búsquedas los consumidores escriben comentarios sobre su satisfacción o insatisfacción con los productos o servicios que reciben, a estos comentarios se les denomina reseñas. ...
[EN] Market segmentation is a key concept in marketing that groups consumers by their needs, characteristics, or purchasing behavior. The objectives of this research are to develop outranking multicriteria models based on preference ranking organization method for enrichment evaluation (PROMETHEE) in order to segment food consumers and apply them t...
Published in Meat science
Shifts in protein production methods are an emerging challenge toward realizing a sustainable society. This paper aims to examine preferences among Japanese consumers regarding attributes of beef mince and its substitutes, to develop consumer segments based on these preferences, and to explore the segment with higher acceptance of replacement from ...
We investigate the way service providers who operate on an online peer-to-peer (P2P) platform readapted their marketing choices to face the Covid-19 pandemic. Through an empirical investigation on a large dataset of Airbnb properties in Rome, observed from January 2018 to December 2020, we provide a threefold contribution by investigating how Airbn...
This paper examines the impact of exchange-rate regime change on the price disparity of China’s dual-listed stocks. We use four years of synchronous intraday data of 26 pairs of dual-listed RMB-denominated A-shares and their corresponding HKD-denominated H-shares. The sample period covers the 2005 and 2008 changes in the exchange rate regime. Durin...
Unlike the commercial and industrial sectors where they have been successfully deployed, the rollout of voluntary time-of-use tariffs in the residential sector has been tepid. One cause for this limited penetration of time-of-use tariffs in the residential sector is the difficulty in offering appropriate price incentives to a consumer class that is...
