Bodduluri, Kailash Chowdary Palma, Francis Kurti, Arianit Jusufi, Ilir Löwenadler, Henrik
This article presents a systematic literature review on hybrid recommendation systems (HRS) in the e-commerce sector, a field characterized by constant innovation and rapid growth. As the complexity and volume of digital data increases, recommendation systems have become essential in guiding customers to services or products that align with their i...
Kanders, Marscha (author)
This graduation project carried out within the master ‘Strategic Product Design’, deals with the strategic expansion of Salmari into the German market. The company Salmari, a salmiak liquor, is increasingly popular and growing in the Netherlands. The company has a short-term ambition to increase sales in the Netherlands by 2023 and a long-term ambi...
Cai, Angela (author)
Company X is a renowned engineering and technology corporation based in Germany that has established a prominent presence in China for over a century. Company X is actively promoting and leading the way in adopting environmentally friendly technological projects in response to the green energy trend worldwide. A significant step in this direction i...
Bayraktaroğlu, Yusuf (author)
This report explores the role of culture in branding and the potential for brands to contribute to integration within diverse societies. By examining the cultural dynamics in the fast-food sector of Den Haag, the study identifies the prominence of conservative Islamic Turkish subculture and its impact on branding strategies. The research reveals th...
Nor Ahmad, Saidatul Nurul Hidayah Jannat... Shafai, Nor Atikah Rahman, Rusniza Abdul
Purpose: This study aims to investigate the viability of relocating Universiti Utara Malaysia International School (UUMIS) from its current location in Sintok to a nearby town in Jitra, Kedah in its effort of increasing student’s enrolment. Theoretical Framework: The study uses the four p’s of marketing mix and Ansoff marketing matrix in evaluati...
Espinoza Leon, Juan Pablo
[ES] En Ecuador están en vigencia muchos tratados de libre comercio que afectan directamente a las empresas locales del sector licorero ya que se ofrecen productos con reconocimiento a nivel mundial a precios asequibles y con presupuestos altos para ventas y mercadeo. Por otro lado, las empresas locales para contrarrestar esto lanzan al mercado pro...
Gutierrez, Robert
Published in
Opflow
The familiar conveniences of information technology—time savings, mobility, economy, and flexibility—have become necessities for working and communicating during the COVID‐19 pandemic. How can the water industry apply this new phase of technology to its best practices long after the pandemic has passed?
Hedlund, Axel Sjöbom, Lars
Denna rapport syftar till att diskutera processen och resultaten från en forskning som är inriktad på att identifiera hur en tjänst för marknadsanalys helst skulle se ut ur investerare/start-up/affärsutvecklingsperspektiv. När vi kollade på den svenska marknaden fann vi ett gap för marknadsanalysverktyg från enbart öppen data och ville utforska det...
van Sambeek, Boudewijn (author)
The European Union (EU) landfilled and incinerated 600 million tons of waste in 2013, which could have been recycled and returned as raw material to the economy. Resource efficiency can regain this value and bring economic, environmental and social benefits. The EU has therefore adapted the Circular Economy Package with targets to stimulate the tra...
Jiménez Márquez, Omar Pérez García, Audel Rolando
Fair trade is an alternative to access consumers who value the effort and their work, with transparent and socially responsible marketing schemes with producers and the community in which they are immersed by guaranteeing a fair payment for the original products, other aspects important are non-discrimination, working conditions with safety measure...
