Currently, city branding identifies the values of a city, as well as strengthens the identity with the physical aspect, creating a social image, generating benefits in business optics, tourism policies, and urban destination management. The objective of the study is to know the perception of Sullana’s image for the construction of a city brand. The...
A city is not only what its show, but what its inspire and transmit. A city's brand is a strategic value in terms of communication and bussines: a good brand construction of a city leads to increasing economic and financial benefits. In this brief article we analyze how cities are beginning to embody branding strategies. / Una ciudad no es sólo lo ...
Economic crisis has caused that the most of cities have opted for staying as private brand cities. The question what every community have to make itself is: what city do we want? Only by this way we could have a first division city brand. Citizenship’s participation in the process and political vision of those govern are essentials requirements. / ...
The capital of Colombia changed in 2013 its city brand, recently released, promoting the “Á”, representative of the oriental hills of Bogotá. Despite of the brand have enjoyed a good welcome, Bogotá still needs to generate processes of development of the attributes in the society’s day-to-day and to feature a continuity in the time. / La capital de...
Lima has placed itself in the international map thanks to its promotion as gastronomic destination. Some of its restaurants are among the best of the world and the business boom has supposed and important push for the economy of the city and the country. The city has improved considerably in last decades, and it has been internationally recognized,...
In this article we argue that in the city of Murcia an opportunity to consolidate a new City Brand has been missed. A new City Brand could have been linked to distinct attributes (as the archaeological heritage) to those for years associated with the city, which nowadays have lost importance as elements to make a difference. / En este artículo se e...
Basic requirements for a good City Brand are presented alongside the way to get civil society involved and committed to it. / Se presentan los requisitos básicos que debe reunir una Marca Ciudad así como la forma de conseguir que la sociedad civil la asuma como propia y se implique en ella.
How many times it has seen, in Latin America, to a local government involved in international affairs, establishing ways of communication with other actors around the world? Though it is not yet recognized as a common practice, the cities internationalization process has been some years developing. Considering this new international scenario, it is...
