Using social network analysis combined with grounded theory, we find that K-pop fan communities form distinct conversational clusters, characterized by specific leaders. This structure, known as a ‘community cluster’, differs from the ‘brand cluster’ typically seen in marketing campaigns for branded goods and services online. Keyword analysis revea...
The seventeen UN SDGs address critical global challenges. Among them, Goal 10—reducing inequality—and Goal 16—promoting peace, justice, and strong institutions—serve as foundational pillars in democracies, enabling the achievement of all other goals. Children, youth, and persons with disabilities are among those who stand to benefit most from these...
Resumen El fandom de K-pop es un fenómeno global que se ha identificado como un grupo que muestra preocupación y empatía por valores universales. En América Latina, incluyendo Chile, la participación del fandom de K-pop en movimientos sociopolíticos ha ido en aumento. Este artículo busca determinar la influencia del fandom de K-pop en el fortalecim...
This dissertation analyzes power dynamics within K-pop fandom(s)—a term encompassing fans within and beyond Korea—and examines how these dynamics contribute to nuanced perceptions of authenticity. Situated at the intersection of Media Studies, Area Studies, Gender Studies, Digital Humanities, and Ethnomusicology, this project employs online and off...
K-pop is a music phenomenon with a global fanbase that often is portrayed as only consisting of hysterical teenage girls, but that is not the case since it includes diversity in both age and gender. This qualitative study highlights the online portrayal of masculinity of K-pop fans by exploring the men in this female dominated subculture and their ...
This study delves into the intricate relationship between Latin American contemporary popular music’s (LA-pop) outreach and the formation of global youth identities, juxtaposed with the development of Korean popular music (K-pop) culture. Drawing on a range of theoretical frameworks and empirical evidence, we examine how LA-pop’s outreach initiativ...
This study examines the construction of the image of K-pop female idol groups and the presentation of postfeminist discourses through a critical discourse analysis of three official documentaries of three K-pop female groups: Blackpink: Light Up the Sky (2020), Mamamoo: Where Are We Now (2022), and Twice: Seize the Light (2020). The study aims to e...
Cet article s’intéresse aux concerts en ligne : un type de manifestation musicale ayant connu un grand succès en Corée du Sud pendant la pandémie de Covid-19. L’article associe une approche socio-économique à une analyse de contenu dans le but d’examiner cette évolution du concert vers un nouveau modèle économique émergent pour la K-pop. D’un point...
Focusing on online brand communities (OBCs) centered around K-pop music consumption, this study explores the influential role of women as peer-leaders. By analyzing data from Twitter using social network analysis (SNA) and sentiment analysis techniques, we observe that (1) OBCs naturally form transnational consumer segments, (2) where peer leadersh...
Published in Semiotica
We explored the need for an ecosystem approach based on relational systems when conducting research on South Korea’s cultural industry. We used Mollard’s (2009. L’ingeniere culturelle. Paris: PUF) idea of the participants in the French cultural system as a key reference and extended it to the notion of the platform, which is the core concept of Sou...
